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What's your mission?

Posted by Danielle MacInnis on 1 September 2017
CEO of Wholefoods, John Mackey new book Capitalism's moral code, he questions that the purpose of business is just to make money. He states that we should be thinking about business different...
Posted in:Brand StrategyCustomer Insight   0 Comments

You Tube Update

Posted by Danielle MacInnis on 24 August 2017
New Nielsen findings on digital content shows that You Tube's influence continues to grow. You Tube is 12 years old. I know hard to believe. Looking at the new social media landsca...
Posted in:Video MarketingSocial Media MarketingCustomer Insight   0 Comments

Zero moments of truth

Posted by Danielle MacInnis on 9 August 2017
It is now possible to be hyper targetted. The customer journey has changed. This video explains it so well. How we show up at the right time. to the right person, with the right message. &nb...
Posted in:Customer Centric MarketingCustomer Insight   0 Comments

So, what is your one sentence?

Posted by Danielle MacInnis on 3 August 2017
  You know how sometimes the universe keeps sending you the same message? Like if you are interested in buying a new red  car all you see is red cars or if you want to be pregnant,...
Posted in:Brand StrategyValue Proposition   0 Comments
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