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Marketing is the heartbeat of any small to medium-sized business (SMB), driving brand growth and customer acquisition. But when it comes to getting the right marketing support, many business owners...
/blog/who-should-you-hire-for-smb-marketing--in-h...
With more than half of businesses failing in the first five years of operation having a changing communication landscape is another point of failure for SMEs. WIth so many balls in the air small...
/blog/why-digital-marketing-is-not-working-for-sme
Markeitng Trends for 2017 from Smart Insights     ...
/blog/marketing-trends-for-2017
When you have established a series of blogs that establishes you as an authority on a topic it is time to distribute your content on other sites. Guest blogging is an ideal way to share your con...
/blog/guest-blogging
Many companies face a fundamental problem: there is a sizeable and growing gap between what they offer and what their customers actually value. This value gap leads to lost sales, lower profits,...
/blog/value-proposition---true-value
Digital technology is transforming how we shop, and almost every way we communicate. As we embrace digital technology, retailers need to adapt to this behaviour. The traditional department-s...
/blog/bricks-v-clicks
There are so many advice givers out there that it is hard to know who to listen too. I like to listen to those who have proven their theories and built a successful company. Below is the finding...
/blog/the-fastest-growing-b2b-companies
John DiJulius is an international consultant and best selling author of two books. Works with world class companies like The Ritz-Carlton, Lexus, Starbucks, Nordstrom, Nestle, Marriott Hotel, PwC...
/blog/customer-service-mindset
Marketers understand how important that a strong brand is to a firms growth but for financial firms linking the brand to financial bottom line  makes them stand up and take notice! Th...
/blog/how-important-is-brand-to-finance-firms-
Inmail in LinkedIn is a great way to connect with your ideal customers.  Here are some top tips of how to use this sales tool InMail Best Practices Tips for increasing respo...
/blog/inmail-linkedin-best-practices
What are the predictions in marketing for 2017.  Marketo have some great insights that I wanted to share. Top trends: 1. Customer centric marketing 2. New generation of marketin...
/blog/marketing-predictions
Ideally, before you plan a marketing campaign, you have a marketing plan for your business.The marketing plan is your master plan for marketing your small business. It provides the full picture ...
/blog/5-key-rules-of-marketing-campaigns

How do we get the attention of the new consumeer? I really liked this inforgraphic from LookbookHQ

/blog/loss-of-attention
We all love our mums! Mother's Day is a brilliant opportunity for retailers to get on the band wagon and promote their offering. It is also an opportunity for service based businesses ...
/blog/mother-s-day-marketing
Some of my clients use me as a business coach to bounce ideas around. I love this sort of work because I find it so valuable myself. Being a business owner is always challenging and having insig...
/blog/a-virtual-business-coach

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