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Voice search is no longer a futuristic concept—it’s a mainstream feature that’s transforming how people access information online. With voice assistants like Siri, Alexa, and Google Assistant...
/blog/how-small-businesses-can-optimise-for-voice...
Ideally, before you plan a marketing campaign, you have a marketing plan for your business.The marketing plan is your master plan for marketing your small business. It provides the full picture ...
/blog/5-key-rules-of-marketing-campaigns
Many companies face a fundamental problem: there is a sizeable and growing gap between what they offer and what their customers actually value. This value gap leads to lost sales, lower profits,...
/blog/value-proposition---true-value
Digital technology is transforming how we shop, and almost every way we communicate. As we embrace digital technology, retailers need to adapt to this behaviour. The traditional department-s...
/blog/bricks-v-clicks
There are so many advice givers out there that it is hard to know who to listen too. I like to listen to those who have proven their theories and built a successful company. Below is the finding...
/blog/the-fastest-growing-b2b-companies
John DiJulius is an international consultant and best selling author of two books. Works with world class companies like The Ritz-Carlton, Lexus, Starbucks, Nordstrom, Nestle, Marriott Hotel, PwC...
/blog/customer-service-mindset
Marketers understand how important that a strong brand is to a firms growth but for financial firms linking the brand to financial bottom line  makes them stand up and take notice! Th...
/blog/how-important-is-brand-to-finance-firms-
With more than half of businesses failing in the first five years of operation having a changing communication landscape is another point of failure for SMEs. WIth so many balls in the air small...
/blog/why-digital-marketing-is-not-working-for-sme
Inmail in LinkedIn is a great way to connect with your ideal customers.  Here are some top tips of how to use this sales tool InMail Best Practices Tips for increasing respo...
/blog/inmail-linkedin-best-practices

How do we get the attention of the new consumeer? I really liked this inforgraphic from LookbookHQ

/blog/loss-of-attention
Markeitng Trends for 2017 from Smart Insights     ...
/blog/marketing-trends-for-2017
We all love our mums! Mother's Day is a brilliant opportunity for retailers to get on the band wagon and promote their offering. It is also an opportunity for service based businesses ...
/blog/mother-s-day-marketing
Some of my clients use me as a business coach to bounce ideas around. I love this sort of work because I find it so valuable myself. Being a business owner is always challenging and having insig...
/blog/a-virtual-business-coach
As a small business you might be wondering does social media marketing work? Here is some interesting research that explains how it works. It is all about cultivating relationships. Infact socia...
/blog/does-social-media-marketing-work-
Adwords is a difficult changing landscape to manage. Many small businesses avoid it because it is complicated. Others over invest without really knowing if it is really working well as a lead ge...
/blog/adwords-tools-for-small-business

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