Creating a Great Culture

CREATING A GREAT CULTURE IS SOMETHING YOU CAN IMMEDIATELY FEEL IF YOU HAVE GOT RIGHT!

You must deliver brilliant customer experiences to do great marketing. Your employees significantly impact how these experiences are delivered and felt by your customers and clients. I am sure you have experienced someone who doesn't want to serve you in a store or, worse still, are on their mobile phone instead of serving you. At the same time, you may have experienced a friendly, authentic atmosphere where everyone wants to be at work. You can create, foster and change your culture if you develop a clear strategy, values and metrics.

"I came to see in my time at IBM that employee culture isn't just part of the game; it is the game.."CEO Lou Gerstner

It's all part of your internal brand, your collective personality. Employees understand that they are the architects of experiences and must embody 'your way of doing things'. I prioritise hiring for cultural fit, as skills can always be enhanced. This approach ensures that each team member feels valued and integral to our operations.

" Your employee's actions can make or break your brand. Building a strong culture goes beyond employee manuals; it is about creating powerful customer experiences."

It is about creating a vibe, teamwork and innovation
It is about Leadership, coaching talent and training
It is about employee and customer satisfaction
" I suppose this is where some of the magic comes from. When we commit to helping our employees be the best they can be, they, in turn, commit to helping Microsoft be the best it can be. That's why feedback is so valuable." ROSE CLEMENTS MICROSOFT HR MANAGER.