Zero moments of truth
Posted by Danielle MacInnis
on 9 August 2017
It is now possible to be hyper targetted. The customer journey has changed. This video explains it so well. How we show up at the right time. to the right person, with the right message.
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| Posted in:Customer Centric MarketingCustomer Insight | 0 Comments |
So, what is your one sentence?
Posted by Danielle MacInnis
on 3 August 2017
You know how sometimes the universe keeps sending you the same message? Like if you are interested in buying a new red car all you see is red cars or if you want to be pregnant,...
| Posted in:Brand StrategyValue Proposition | 0 Comments |
How Mobile is Changing Customer Touch Points
Posted by Danielle MacInnis
on 31 July 2017
Customer Touch points and catching consumers during their day to day activities is what we all strive to achieve as marketers.This scene has dramatically changed even over the last 18 mtonhs. Th...
| Posted in:Customer Centric MarketingCustomer InsightDigital Marketing | 0 Comments |
Personal Branding: Do you know your core value proposition?
Posted by Danielle MacInnis
on 26 July 2017
The other day a work colleague asked me for some feedback on their personal value proposition or personal brand. It struck me as a really good idea. Just like a corporate brand it is what others...
| Posted in:Customer Centric MarketingContent MarketingValue Proposition | 0 Comments |
We love winners!
Posted by Danielle MacInnis
on 16 July 2017
We would love to thank our NT clients for being part of their success over the past four years. We join with them in celebrating their Telstra Awards success.
1. Luke Myall from H...
| Posted in:Customer Centric MarketingCustomer InsightMarketing Plan | 0 Comments |
