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You Tube Update

Posted by Danielle MacInnis on 24 August 2017
New Nielsen findings on digital content shows that You Tube's influence continues to grow. You Tube is 12 years old. I know hard to believe. Looking at the new social media landsca...
Posted in:Video MarketingCustomer InsightSocial Media Marketing   0 Comments

Zero moments of truth

Posted by Danielle MacInnis on 9 August 2017
It is now possible to be hyper targetted. The customer journey has changed. This video explains it so well. How we show up at the right time. to the right person, with the right message. &nb...
Posted in:Customer Centric MarketingCustomer Insight   0 Comments

So, what is your one sentence?

Posted by Danielle MacInnis on 3 August 2017
  You know how sometimes the universe keeps sending you the same message? Like if you are interested in buying a new red  car all you see is red cars or if you want to be pregnant,...
Posted in:Brand StrategyValue Proposition   0 Comments

How Mobile is Changing Customer Touch Points

Posted by Danielle MacInnis on 31 July 2017
Customer Touch points and catching consumers during their day to day activities is what we all strive to achieve as marketers.This scene has dramatically changed even over the last 18 mtonhs. Th...
Posted in:Customer Centric MarketingCustomer InsightDigital Marketing   0 Comments
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