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Lower effectiveness of traditional paid ads.

Posted by Danielle MacInnis on 26 November 2017
Why are paid ads not working with B2B? More B2B marketers are shifting budget and priority to earned media as they struggle with declining response rates from traditional investm...
Posted in:AdwordsContent Marketing   0 Comments

Marketing Audit

Posted by Danielle MacInnis on 15 November 2017
Marketing plans, strategies and campaigns fail at an alarming rate. How can you reposition your failures to pinpoint the cause and redirect your marketing efforts? Every marketing plan shoul...
Posted in:Marketing MetricsCustomer InsightMarketing EducationMarketing Plan   0 Comments

Customer Happiness

Posted by Danielle MacInnis on 15 November 2017
Are your customers smiles guaranteed?
Fab.com have got it right.They understand me as their ideal customer and have attracted me with the design experience and their customer focus. They ...
Posted in:Customer InsightBrand StrategyValue Proposition   0 Comments

Key marketing trends

Posted by Danielle MacInnis on 10 November 2017
Here are some of the key marketing trends in 2018   1. Smart phone use More than 50% of searches are on mobile 91% of Facebook usage  (Daily Active users) is on mobile ...
Posted in:Customer Centric MarketingMarketing EducationMarketing Research   0 Comments

Maximising customer value

Posted by Danielle MacInnis on 7 November 2017
Feedback from your customers is critical for small businesses. The more you understand your customers, the more successful you will be. Services we provide help you do this include: 1. ...
Posted in:Customer Insight   0 Comments
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