Why position your company to a narrow audience?
Posted by Danielle MacInnis
on 14 October 2017
Do you understand the benefits of specialising?
"Owning a word in the mind" is actually a more elegant way of saying that positioning is the process of gaining a leadership positio...
Posted in:Brand StrategyValue Proposition | 0 Comments |
Content trends
Posted by Danielle MacInnis
on 11 October 2017
The major differentiator for entertainment industries is not the casual user , but the passionately engaged fan. Netflix is reportedly spending $6 billion, yes billion on content thi...
Posted in:Content MarketingSEO | 0 Comments |
Inbound Marketing Strategy
Posted by Danielle MacInnis
on 8 October 2017
Inbound marketing is a relatively new technique that makes it possible to utilize modern Internet technologies to generate new leads and drive sales. Read this Inbound Marketing Action Plan to...
Posted in:Content MarketingDigital Marketing | 0 Comments |
Tools to manage reviews
Posted by Danielle MacInnis
on 20 September 2017
Management of reviews is becoming increasingly important. I have found some great tools that can assist in the management, reporting and sharing of reviews.
1. Grade.Us
2. Fre...
Posted in:Brand StrategySocial Media Marketing | 0 Comments |
Why you need to blog
Posted by Danielle MacInnis
on 11 September 2017
Blogging is so important for small businesses!
So why do you need to blog?
1.Search engines like information. Google is always looking for new information as well as content which e...
Posted in:Content MarketingDigital Marketing | 0 Comments |