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Is your customer at the centre of your business?

Posted by Danielle MacInnis on 7 September 2017
Currently I am reading a number of books on customer centricity and the latest is Outside In from the forester researchers Kerry Bodine and Harley Manning. Their research has outlined that we ar...
Posted in:Customer Centric MarketingMarketing StrategyMarketing EducationValue Proposition   0 Comments

The best web audit tool

Posted by Danielle MacInnis on 5 September 2017
I have used most of the SEO web audit tools now and I think I have the best one! Sick of not knowing what is working and what isn't. Let me do a web audit for you.   ...
Posted in:AdwordsSEO   0 Comments

What's your mission?

Posted by Danielle MacInnis on 1 September 2017
CEO of Wholefoods, John Mackey new book Capitalism's moral code, he questions that the purpose of business is just to make money. He states that we should be thinking about business different...
Posted in:Customer InsightBrand Strategy   0 Comments

You Tube Update

Posted by Danielle MacInnis on 24 August 2017
New Nielsen findings on digital content shows that You Tube's influence continues to grow. You Tube is 12 years old. I know hard to believe. Looking at the new social media landsca...
Posted in:Video MarketingCustomer InsightSocial Media Marketing   0 Comments
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