Is your Marketing Funnel Upside Down and Leaking?
Posted by Danielle MacInnis
on 4 July 2017
Is the sales funnel upside down? Is your funnel leaking?
MECLabs have a great video around this and the micro yes's you need at each stage and where the leaks happen.
...
| Posted in:Customer Centric MarketingMarketing StrategyValue Proposition | 0 Comments |
SEO, 5 tips that will make a big difference to being found
Posted by Danielle MacInnis
on 27 June 2017
SEO is like building your online reputation, it is never really done. It is a continual process of tweaking and responding to the changing environment. Small businesses have spent thousands on S...
| Posted in:Google AnalyticsSEO | 0 Comments |
When should you outsource your marketing?
Posted by Danielle MacInnis
on 9 June 2017
When does it make sense to outsource your marketing?
Marketing has become much more important with more of us doing our research online and beofre we are ready to buy. Because of the empow...
| Posted in:Outsource MarketingMarketing Education | 0 Comments |
All about the customer yes experience
Posted by Danielle MacInnis
on 7 June 2017
I recently listened to a great Tony Robbins podcast where Tony interviewed the CEO of SoulCycle Melanie Whelan. The growth from 7 to 70 sites in less than 10 years is truly remarkable. The way t...
| Posted in:Customer Centric MarketingMarketing coachCustomer Insight | 0 Comments |
Vanity metrics don't matter, measure what is important
Posted by Danielle MacInnis
on 5 June 2017
What are the metrics that really matter for a small business? Is it web traffic, retweets? Facebook like? These are often referred to as vanity metrics. The real numbers that matter a the custom...
| Posted in:Marketing MetricsMarketing Strategy | 0 Comments |
