Check your competitors often
Posted by Danielle MacInnis
on 15 February 2018
Check out the competition
Some small businesses don't know where to start when doing their marketing. I was speaking with a local builder today and it has all become just too hard. Mos...
| Posted in:CompetitionMarketing EducationMarketing Research | 0 Comments |
Are you customer centric?
Posted by Danielle MacInnis
on 26 January 2018
Customer centric - the new buzz word or a real way to differentiate your business
The below graph represents the number of companies in the US that believe they are customer centric.76% of c...
| Posted in:Customer Centric MarketingCustomer Insight | 0 Comments |
Audit your marketing maturity
Posted by Danielle MacInnis
on 11 January 2018
How mature is your marketing?
Are you a leader or a laggard when it comes to marketing sophisication. Smart Insights shows one way of quantifying how developed your marketing approach is.
...
| Posted in:Customer Centric MarketingMarketing MetricsMarketing StrategyMarketing Research | 0 Comments |
10 ways to create great content
Posted by Danielle MacInnis
on 7 January 2018
Content that creates real value
Over the past few years there has been a movement towards creating content. Content for content sake can actually devalue your brand, but content that educate...
| Posted in:Customer Centric MarketingContent Marketing | 0 Comments |
Want to sell more, spend less
Posted by Danielle MacInnis
on 3 January 2018
In 2018 if you want to sell more and spend less there are a few things you need to have in place.
1. Ideal customer profile - If you focus on those ideal customers that you offer the great...
| Posted in:Customer Centric MarketingBrand Strategy | 0 Comments |
