How b2b customers consume content
Posted by Danielle MacInnis
on 20 June 2018
 "How b2b customers consume content")
Content is the key to informed purchase decisions, but B2B marketing often gets content delivery wrong. The buyer's journey is devoid of personalization, riddled with dead ends, and forces en...
| Posted in:Customer Centric MarketingStrategic Service DesignCustomer InsightContent MarketingMarketing StrategyMarketing Segmentation | 0 Comments |
Creating a customer centric culture
Posted by Danielle MacInnis
on 10 June 2018
Below is an interview I did with Tristan White on how to create a customer-centric Culture. He has a great website with lots of great information including a culture checklist.
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| Posted in:Customer Centric MarketingStrategic Service DesignCustomer Insight | 0 Comments |
Why customer experience is so important for b2b
Posted by Danielle MacInnis
on 17 May 2018
Customer experience or UX is so important for b2b business because so many of us are getting it wrong.
Where does the customer experience responsibility lie? This is the problem. It is every...
| Posted in:Customer Centric MarketingCustomer Insight | 0 Comments |
50 key features for great website
Posted by Danielle MacInnis
on 1 May 2018
This infographic by 99MediaLab provides a comprehensive list of 50 must-haves (and have-nots) for your small business's website.
Source: 99MediaLab.com.
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| Posted in:Web DesignSEO | 0 Comments |
Nail salon - building a better customer experience
Posted by Danielle MacInnis
on 22 April 2018
Being one of four girls the latest fad we are all trying is getting our nails done. You see nail salon's popping up all over the place. Honestly, there would be 6 in my current shopping preci...
| Posted in:Customer Centric Marketing | 0 Comments |
