Why customer experience is so important for b2b
Posted by Danielle MacInnis
on 17 May 2018
Customer experience or UX is so important for b2b business because so many of us are getting it wrong.
Where does the customer experience responsibility lie? This is the problem. It is every...
| Posted in:Customer Centric MarketingCustomer Insight | 0 Comments |
50 key features for great website
Posted by Danielle MacInnis
on 1 May 2018
This infographic by 99MediaLab provides a comprehensive list of 50 must-haves (and have-nots) for your small business's website.
Source: 99MediaLab.com.
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| Posted in:Web DesignSEO | 0 Comments |
Nail salon - building a better customer experience
Posted by Danielle MacInnis
on 22 April 2018
Being one of four girls the latest fad we are all trying is getting our nails done. You see nail salon's popping up all over the place. Honestly, there would be 6 in my current shopping preci...
| Posted in:Customer Centric Marketing | 0 Comments |
Customer Centric Thought Leaders
Posted by Danielle MacInnis
on 13 April 2018
Here is a podcast with Lars Birkholm Peterson is one of the co-authors of Connect - How to use Data and Experience Marketing to Create Lifetime Customers. I interview Lars about the Custome...
| Posted in:Customer Centric MarketingStrategic Service DesignMarketing Strategy | 0 Comments |
Databases in Marketing
Posted by Danielle MacInnis
on 29 March 2018
I am still surprised when I chat with a small business to discover that they still have no CRM (customer relationship management tool or database). It is really key to growing your business. Eng...
| Posted in:Customer Centric MarketingCustomer InsightMarketing SegmentationDigital Marketing | 0 Comments |
