Customer Centric Thought Leaders
Posted by Danielle MacInnis
on 13 April 2018
Here is a podcast with Lars Birkholm Peterson is one of the co-authors of Connect - How to use Data and Experience Marketing to Create Lifetime Customers. I interview Lars about the Custome...
| Posted in:Customer Centric MarketingStrategic Service DesignMarketing Strategy | 0 Comments |
Databases in Marketing
Posted by Danielle MacInnis
on 29 March 2018
I am still surprised when I chat with a small business to discover that they still have no CRM (customer relationship management tool or database). It is really key to growing your business. Eng...
| Posted in:Customer Centric MarketingCustomer InsightMarketing SegmentationDigital Marketing | 0 Comments |
Marketing tools to save you time!
Posted by Danielle MacInnis
on 21 March 2018
Here are some great tools that I discovered this week.
1. Leads List form small businesses that need a form to capture and track leads
2. AdWords Calculator - a tool to work out the cost...
| Posted in:Marketing MetricsMarketing EducationMarketing Tools | 0 Comments |
Employee engagement is key to customer centric organisations
Posted by Danielle MacInnis
on 8 March 2018
I found this infographic and video by the Temkin Group and had to share it with you. The engagement of your team makes a huge difference to the customer experience. Internally we are all still c...
| Posted in:Customer Centric MarketingStrategic Service DesignSEO | 0 Comments |
Which Competitors are watching you?
Posted by Danielle MacInnis
on 21 February 2018
Who is watching you?
There are some sneaky ways to can check which competitors may be tracking your activities.
1. Competitors IP address
If you have your competitors' IP address...
| Posted in:CompetitionMarketing Strategy | 0 Comments |
