Focus on your best customers
Posted by Danielle MacInnis
on 25 January 2019
 "Focus on your best customers")
While the term "customer centricity" has been interpreted in many ways, at its core, it's the idea that businesses provide customers with an exceptional journey. This, in turn, inc...
| Posted in:Customer Centric MarketingCustomer Insight | 0 Comments |
Traditional TV is dead - as You Tube takes over
Posted by Danielle MacInnis
on 2 January 2019
 "Traditional TV is dead - as You Tube takes over")
I know that my son who is a teenager never watches TV. He is on his phone or ipad or computer watching You Tube mostly. He is not alone. You cannot talk to someone under 25 who doesn't watch...
| Posted in:Customer Centric MarketingDigitial MarketingContent MarketingMarketing Research | 0 Comments |
The power of online reviews
Posted by Danielle MacInnis
on 31 December 2018
 "The power of online reviews")
Online reviews have gathered importance as more of us do our researching and shopping online. The opinion of our peers holds more weight than that salesperson and so now it is a no-brainer to ch...
| Posted in:Customer Centric MarketingLead GenerationCustomer InsightContent Marketing | 0 Comments |
The Barbie Story - What to do when your brand is failing?
Posted by Danielle MacInnis
on 30 December 2018
 "The Barbie Story - What to do when your brand is failing?")
Barbie has been an iconic brand for over 40 years but in the last 5 years they have lost their way. They had a value proposition that just didn't meet the buyers expectations any more. ...
| Posted in:Customer Centric MarketingBrand Strategy | 0 Comments |
Do you understand your value proposition?
Posted by Danielle MacInnis
on 30 November 2018
 "Do you understand your value proposition?")
Do you understand your value propostion? I find that this is a big stumbling block for many clients. This video is really great in terms of assisting you understand what a value proposition is.
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| Posted in:Value Proposition | 0 Comments |
