When marketing efforts are not successful, many companies wonder why? They sent out direct mail, or refreshed their website, initiated Google Adwords, or attended a trade show, but are left disa...

When you start your business it is usually out of a passion or skillset. While some of us do a business plan, the focus on the mission or the why of our business is sometimes lost along the way....

Here are the latest stats you need to know from Google to benchmark how you are going with your digital marketing. Key takeaways: You should measure average click through rate of you...

A while ago I interviewed Claudia Bowman about her passion about cheese and her business and her App The Cheese Monger and her business McIntosh & Bowman Cheesemongers. Her app has over...

Creating content is key to any marketing strategy these days but I still find that clients have an unrealistic expectation of what it actually costs to create content. It is not unsual to spend ...