One size content does not fit all with content
Posted by Danielle MacInnis
on 24 February 2020
With so much competition one of the most important marketing strategies is to segment your audience and create compelling content for each of your target markets. This is really time consuming an...
Posted in:Customer Centric MarketingCustomer InsightContent MarketingMarketing StrategyBrand StrategyMarketing SegmentationSocial Media MarketingMarketing Education | 0 Comments |
A profile of the best marketer
Posted by Danielle MacInnis
on 17 January 2020
The profile of the next generation of marketer looks radically different from those who perhaps graduated in the 70'. This new age marketer according to Deliotte has a number of key attribute...
Posted in:Marketing coachMarketing EducationDigital Marketing | 0 Comments |
How to create a social media strategy?
Posted by Danielle MacInnis
on 16 January 2020
Social media is the new marketing tool that many small businesses are now exploring. Perhaps you have been told that you should be on Instagram or Twitter and so you have jumped onboard. To ensur...
Posted in:Content MarketingMarketing StrategySocial Media Marketing | 0 Comments |
When to outsource your marketing
Posted by Danielle MacInnis
on 13 January 2020
If you are a business owner and you are struggling with marketing tasks like:
Updating your website
Sending out client and prospect communications
Posting on social media lik...
Posted in:Marketing coachOutsource MarketingMarketing Education | 0 Comments |
Building the marketing foundations first
Posted by Danielle MacInnis
on 11 December 2019
When a new client comes to me for marketing help they are usually coming to solve a particular problem. They might have not enough leads, not the right leads, too much competition erroding their ...
Posted in:Marketing coachMarketing StrategyMarketing EducationMarketing Plan | 0 Comments |