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One size content does not fit all with content

Posted by Danielle MacInnis on 24 February 2020
One size content does not fit all with content
With so much competition one of the most important marketing strategies is to segment your audience and create compelling content for each of your target markets. This is really time consuming an...
Posted in:Customer Centric MarketingCustomer InsightContent MarketingMarketing StrategyBrand StrategyMarketing SegmentationSocial Media MarketingMarketing Education   0 Comments

A profile of the best marketer

Posted by Danielle MacInnis on 17 January 2020
A profile of the best marketer
The profile of the next generation of marketer looks radically different from those who perhaps graduated in the 70'. This new age marketer according to Deliotte has a number of key attribute...
Posted in:Marketing coachMarketing EducationDigital Marketing   0 Comments

How to create a social media strategy?

Posted by Danielle MacInnis on 16 January 2020
How to create a social media strategy?
Social media is the new marketing tool that many small businesses are now exploring. Perhaps you have been told that you should be on Instagram or Twitter and so you have jumped onboard. To ensur...
Posted in:Content MarketingMarketing StrategySocial Media Marketing   0 Comments

When to outsource your marketing

Posted by Danielle MacInnis on 13 January 2020
When to outsource your marketing
If you are a business owner and you are struggling with marketing tasks like: Updating your website Sending out client and prospect communications Posting on social media lik...
Posted in:Marketing coachOutsource MarketingMarketing Education   0 Comments

Building the marketing foundations first

Posted by Danielle MacInnis on 11 December 2019
Building the marketing foundations first
When a new client comes to me for marketing help they are usually coming to solve a particular problem. They might have not enough leads, not the right leads, too much competition erroding their ...
Posted in:Marketing coachMarketing StrategyMarketing EducationMarketing Plan   0 Comments
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