Google ad benchmarks 2019

Here are the latest stats you need to know from Google to benchmark how you are going with your digital marketing.

Key takeaways:

• You should measure average click through rate of your ads (CTR) between 3-7% (average has increased from 3 to 5%)
• 2019Search ads are BIGGER in 2019 and more flexible options for A/B testing
• You can now closely target high-intent prospects
• Personalise your copy for better traction
• Cost per click across all industries is $2.41 on the search neetwork and .59 on the display network
• Average conversion rate 4.40% on the search network and .57% on display network
• Cost per action $56.11 on search and $90 on the display network
• Few touchpoints to conversion is always better

Google Stats Booklet download