Databases in Marketing

I am still surprised when I chat with a small business to discover that they still have no CRM (customer relationship management tool or database). It is really key to growing your business. Engaging with prospects requires you to collect some information about them so you can communicate with them over time. This means when they are ready for your service or product you will be in their mind especially if you have been educating and informing them of how you best solve their problems.

The benefits of data include:

Utility
Better insights lead to more natural, impactful customer stories and conversations, as well as greater customer-facing team adoption and conversion of insights into conversations and action.
Impact Clarity
Mapping insight impact to action and conversion across your platforms is clear, simpler and easy to communicate to your leadership peers and board.
Segmentation & Personalization
Marketing intelligence makes having 1:1 conversations with customers at scale possible.
Funnel Growth
With all due respect to every other benefit of marketing intelligence, the measurable and immediate impact on revenue growth is paramount and worth the price of admission.
Speed
Faster insights and action lead to more lead conversions, better opportunities and higher revenue.

Scott Brinkler shows the maturity list of data and how it can be used in business below.

Some key marketing databases include:

MailChimp, Zoho, Pipedrive or our Lead Sheet. There is no excuse for not having a database.