In 2018 if you want to sell more and spend less there are a few things you need to have in place.

1. Ideal customer profile - If you focus on those ideal customers that you offer the greatest value to you will have a much easier time marketing to them and spend less time and money attracting them.

2. Your budget will go further if you only have to show up where your niche customers are. Instead of trying to be all things to all people you can concentrate your budget only on the mediums that your ideal customers use. 

3. Create a marketing plan so that you don't do adhoc markeitng activities that often distract you from creating a integrated marketing approach that is much more effective.