Audit your marketing maturity
Posted by Danielle MacInnis
on 11 January 2018
How mature is your marketing?
Are you a leader or a laggard when it comes to marketing sophisication. Smart Insights shows one way of quantifying how developed your marketing approach is.
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| Posted in:Customer Centric MarketingMarketing MetricsMarketing StrategyMarketing Research | 0 Comments |
10 ways to create great content
Posted by Danielle MacInnis
on 7 January 2018
Content that creates real value
Over the past few years there has been a movement towards creating content. Content for content sake can actually devalue your brand, but content that educate...
| Posted in:Customer Centric MarketingContent Marketing | 0 Comments |
Want to sell more, spend less
Posted by Danielle MacInnis
on 3 January 2018
In 2018 if you want to sell more and spend less there are a few things you need to have in place.
1. Ideal customer profile - If you focus on those ideal customers that you offer the great...
| Posted in:Customer Centric MarketingBrand Strategy | 0 Comments |
Do I need to run heat mapping software on my site?
Posted by Danielle MacInnis
on 18 December 2017
Do you need to run heat mapping software on your site? Well why not I say. It gives you some invaluable feedback about what your potential customers are doing and why they may not be converting ...
| Posted in:Customer Centric MarketingAdwordsWeb DesignContent MarketingSEODigital Marketing | 0 Comments |
Strategic Service Design in 2018
Posted by Danielle MacInnis
on 13 December 2017
Designing the customer journey
In 2017 there has been a lot of buzz about customer experience. My prediction is that Customer Service Design or what I call Strategic Service Design will star...
| Posted in:Strategic Service DesignMarketing Strategy | 0 Comments |
