The power of online reviews
Posted by Danielle MacInnis
on 31 December 2018
 "The power of online reviews")
Online reviews have gathered importance as more of us do our researching and shopping online. The opinion of our peers holds more weight than that salesperson and so now it is a no-brainer to ch...
| Posted in:Customer Centric MarketingLead GenerationCustomer InsightContent Marketing | 0 Comments |
The Barbie Story - What to do when your brand is failing?
Posted by Danielle MacInnis
on 30 December 2018
 "The Barbie Story - What to do when your brand is failing?")
Barbie has been an iconic brand for over 40 years but in the last 5 years they have lost their way. They had a value proposition that just didn't meet the buyers expectations any more. ...
| Posted in:Customer Centric MarketingBrand Strategy | 0 Comments |
Do you understand your value proposition?
Posted by Danielle MacInnis
on 30 November 2018
 "Do you understand your value proposition?")
Do you understand your value propostion? I find that this is a big stumbling block for many clients. This video is really great in terms of assisting you understand what a value proposition is.
...
| Posted in:Value Proposition | 0 Comments |
Mobile Marketing, what you need to know
Posted by Danielle MacInnis
on 17 November 2018
 "Mobile Marketing, what you need to know")
Business Chicks has this great content around Mobile Marketing I wanted to share.
In today's fast-paced world, we're using our mobile phones to transact more than ever before. Don...
| Posted in:Digitial Marketing | 0 Comments |
Marketing Software
Posted by Danielle MacInnis
on 17 November 2018
 "Marketing Software")
We now are spending more on our marketing technology than anything else. Learn more on the Gartner Blog
If you nee to audit your martech stack to determine, not only the marketing tools your...
| Posted in:MartechSocial Media MarketingMarketing Education | 0 Comments |
