Understanding your Customer's Journey
Posted by Danielle MacInnis
on 19 September 2018
 "Understanding your Customer's Journey")
Empowered by almost instant access to information, we are spending more time doing online research to inform our purchase decisions.Across nearly every industry, we are spending more time using ...
| Posted in:Customer Centric MarketingMarketing StrategyCustomer Insight | 0 Comments |
8 Tips for creating great content
Posted by Danielle MacInnis
on 12 September 2018
 "8 Tips for creating great content")
Best Content Creation Tips In today's world where anyone can be a publisher, small businesses are finding that creating and curating content relevant to their target audie...
| Posted in:Content Marketing | 0 Comments |
Lead Generation Made Easy
Posted by Danielle MacInnis
on 5 September 2018
 "Lead Generation Made Easy")
6 simple steps you can take today
Lead generation has changed with the ease at which we can now access information. The customer is now in control of the buying process. They have to find us...
| Posted in:Lead GenerationContent Marketing | 0 Comments |
Create powerful customer experiences
Posted by Danielle MacInnis
on 1 August 2018
 "Create powerful customer experiences")
Creating experiences that matter and set you apart
I am passionate about the customer experience and am always looking for articles and research on the subject of customer experience. This w...
| Posted in:Customer Centric MarketingBrand StrategyMarketing EducationMarketing Research | 0 Comments |
What should you be reading to keep up to date with Marketing
Posted by Danielle MacInnis
on 18 July 2018
 "What should you be reading to keep up to date with Marketing")
Reading the right stuff
Here are the top ten sources I read for marketing advice:
1. Chief Marketer - Good overall marketing content
2. Rain Group - Sales and Marketing
3. ...
| Posted in:Marketing Education | 0 Comments |
