How to create value
Posted by Danielle MacInnis
on 13 November 2015
I have just completed my travels around Australia training over 50 SMEs on how to create a compelling value proposition. This work was based on the tool by Strategzer Value proposition design. I...
| Posted in:Customer Centric MarketingBrand Strategy | 0 Comments |
Do you have the right marketing tools?
Posted by Danielle MacInnis
on 7 November 2015
In this ever changing marketing landscape it is not surprising that most of us don't have the marketing tools we need. If we look at the marketing technology landscape put together by chiefm...
| Posted in:Marketing technology | 0 Comments |
How to build something people want? Customer Insight
Posted by Danielle MacInnis
on 29 October 2015
It is a simple answer. It is not the saying build and they will come, it is ask, and they will tell. The fastest way to grow your business is to build a customer centric product or service: that...
| Posted in:Customer Insight | 0 Comments |
Target Market: Nutrition Conscious Seekers
Posted by Danielle MacInnis
on 26 October 2015
New markets are created all the time, and smart business people can see the under current and capture a new market just because they are listening. Over the past few months many of us would have...
| Posted in:Customer Centric MarketingContent MarketingMarketing Segmentation | 0 Comments |
Rebranding is like having a personal make over
Posted by Danielle MacInnis
on 20 October 2015
When you decide to change your brand it is sort of like having a personal make-over.It requires throwing out all your clothes and starting again. It is requires a big clean out and it me...
| Posted in:Brand Strategy | 0 Comments |
