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Marketing Mix

Posted by Danielle MacInnis on 14 February 2016
The marketing mix has become enormous with the new digital landscape. So how do small business owners decide what they need as part of their marketing tactics? My top must haves: 1. Webs...
Posted in:Digital Marketing   0 Comments

Facebook Advertising

Posted by Danielle MacInnis on 2 February 2016
Facebook has become a social hub for nearly every segment to check out what friends and family are doing with over 1 Billion users world wide. What makes this a great marketing tool is that it i...
Posted in:Marketing ToolsDigital Marketing   0 Comments

Have you mapped your customer's journey?

Posted by Danielle MacInnis on 29 January 2016
These days most businesses understand that they need to understand more about their customers and the customer journey. That is the path that the customer takes to find you, try your service or ...
Posted in:Customer Centric Marketing   0 Comments

Inbound marketing

Posted by Danielle MacInnis on 20 January 2016
Inbound marketing is the way of attracting customers to your business. It is earning the right to have an ongoing conversation. I really like this infographic from visually as it steps through t...
Posted in:Digital Marketing   0 Comments

Story Telling is a key marketing strategy

Posted by Danielle MacInnis on 13 January 2016
81% of people choose
brands based on what
their friends (not agencies) said Story telling is so important as consumers care about the how not just the what of your product or servic...
Posted in:Customer Centric MarketingBrand Strategy   0 Comments
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