In marketing like other professions we have developed a wordy often confusing list of terms that to an outsider are like another language. So I have been hunting the web for the best glossary to...

I have just completed my travels around Australia training over 50 SMEs on how to create a compelling value proposition. This work was based on the tool by Strategzer Value proposition design. I...

In this ever changing marketing landscape it is not surprising that most of us don't have the marketing tools we need. If we look at the marketing technology landscape put together by chiefm...

It is a simple answer. It is not the saying build and they will come, it is ask, and they will tell. The fastest way to grow your business is to build a customer centric product or service: that...

New markets are created all the time, and smart business people can see the under current and capture a new market just because they are listening. Over the past few months many of us would have...