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The UX factor

Posted by Danielle MacInnis on 30 March 2016
I was on the plane last week and was reading a great article by Lillian Tong called The UX factor. The article was in the Virgin Inflight Magazine but the basic concept was about the way custome...
Posted in:Customer Centric MarketingCustomer Insight   0 Comments

The customer experience as a competitive advantage

Posted by Danielle MacInnis on 22 March 2016
Customers expectations have changed.  You are not just competing with your closest competitors anymore, you are competing with your customers total journey throughout their day. Every exper...
Posted in:Customer Centric MarketingCustomer InsightBrand Strategy   0 Comments

Give to get

Posted by Danielle MacInnis on 17 March 2016
Having a giving mentality turns out not only to be a feel good habit but a profitable one as well. This Go Giver book tells a story of Joe and how putting value and others at the centre of his d...
Posted in:Customer Centric MarketingCustomer InsightMarketing Strategy   0 Comments

What is remarketing?

Posted by Danielle MacInnis on 11 March 2016
So what is remarketing? That is what I hear from a number of small businesses. Remarketing is targeting those people who have already visited your website that may not have finished an actio...
Posted in:Digital Marketing   0 Comments

Employee engagement a key to marketing the brand culture

Posted by Danielle MacInnis on 19 February 2016
The way a employee behaves directly affects the customer experience. We have all had the Julie Roberts shopping experience. Employee engagement is critical in retaining talent and ensuring the b...
Posted in:Customer Centric MarketingMarketing StrategyBrand Strategy   0 Comments
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