A key test that any small business can do to check whether their website passes the 8 second mircowave test (how long a visitor views your site) is to follow these tips: 1. Is it clear to a ...

I was on the plane last week and was reading a great article by Lillian Tong called The UX factor. The article was in the Virgin Inflight Magazine but the basic concept was about the way custome...

Customers expectations have changed.  You are not just competing with your closest competitors anymore, you are competing with your customers total journey throughout their day. Every exper...

Having a giving mentality turns out not only to be a feel good habit but a profitable one as well. This Go Giver book tells a story of Joe and how putting value and others at the centre of his d...

So what is remarketing? That is what I hear from a number of small businesses. Remarketing is targeting those people who have already visited your website that may not have finished an actio...