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Case Studies as a Marketing Asset

Posted by Danielle MacInnis on 15 July 2015
Customer case studies should be in your marketing kit bag. Your clients are looking for reasons to use you. They want to see that you do the sort of work with similar businesses. One of the ...
Posted in:Digitial MarketingContent Marketing   0 Comments

Great marketing video resources

Posted by Danielle MacInnis on 11 July 2015
Marketing Videos There are some awesome video resources out there for a small business. I have collected a few that are worth knowing about. 1. David Koch website - Kochie's small ...
Posted in:Digitial MarketingContent MarketingMarketing Strategy   0 Comments

So your ready to redesign your web? What to look for.

Posted by Danielle MacInnis on 9 July 2015
There comes a time when your old web doesn't cut it any more and you are looking to invest in a new website. Like every business your website needs to evolve but there are some critical th...
Posted in:Web DesignDigitial Marketing   0 Comments

Marketing Maturity Grids

Posted by Danielle MacInnis on 3 July 2015
Recently I did a podcast with Las from Sitescore about Customer Maturity. Las has developed a great model around customer maturity but for a small business it might be a bit hard to get traction...
Posted in:Marketing Strategy   0 Comments

How are you listening to your customers

Posted by Danielle MacInnis on 25 June 2015
How are you listening? Being a customer centric company is critical to being relevant. Today the customer is in the driver seat and the biggest threat is becoming irrelevant. We all have the...
Posted in:Customer Centric Marketing   0 Comments
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