Evolve to be Customer Centric
Posted by Danielle MacInnis
on 26 April 2015
Just as was thinking "Boy, it would be great to be able to switch between reading a book on my tablet and listening to it", Amazon developed it. Providing another reason to buy my book.Th...
| Posted in:Customer Centric Marketing | 0 Comments |
Branding and customer relationships
Posted by Danielle MacInnis
on 19 April 2015
In a recent survey by Incite we can see the radical shift between consumers and brands. Brands are reacting to a three-fold change in their relationship with their customers. 1. Customers have m...
| Posted in:Customer Centric MarketingBrand Strategy | 0 Comments |
What is customer centric marketing?
Posted by Danielle MacInnis
on 19 April 2015
Customer centric marketing is now becoming the new buzz word. I have been doing it for almost 20 years, but what actually is it? Is it a mindset, a business approach or system? A product centric...
| Posted in:Customer Centric Marketing | 0 Comments |
Competitive advantage - What makes you stand out?
Posted by Danielle MacInnis
on 16 April 2015
 "Competitive advantage - What makes you stand out?")
Collaborate
Whether we like it or not customers are in the box seat. They choose to visit your website, view your ad or open your email and they can click delete, navigate to another page o...
| Posted in:Marketing Strategy | 0 Comments |
Cookie cutter marketing just doesn't cut it.
Posted by Danielle MacInnis
on 16 April 2015
"The typical marketing campaign approach is to pick a customer segment, pick a product you think these customers might like, and then cross your fingers that a tiny percentage of th...
| Posted in:Customer Centric Marketing | 0 Comments |
