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How to create a press kit in minutes

Posted by Danielle MacInnis on 4 October 2016
I have been assisting clients set up a media page lately so they can control the quality of the images and the text that is used when they are quoted. As I was doing my research I came across th...
Posted in:Content MarketingMarketing EducationMarketing Tools   0 Comments

Growth Strategies

Posted by Danielle MacInnis on 22 September 2016
How do businesses grow? McKinsey and McKinsey recently released a new paper on How growth champions create new value. This paper is essentially about creating value propositions.   ...
Posted in:Marketing StrategyMarketing Segmentation   0 Comments

Content creation for SMB

Posted by Danielle MacInnis on 10 September 2016
"Like the tree that falls in the forest but no-one can hear, if you aren't found in search you don't really exist.But you won't be a success on social networks if you don't ...
Posted in:Content Marketing   0 Comments

What a marketing consultant does

Posted by Danielle MacInnis on 9 September 2016
It has come to my attention that in small business there is a misconception about what a marketing consultant actually does? Maybe this is in part because many people believe marketing is just...
Posted in:Marketing StrategyMarketing Education   0 Comments

Vivid Vision

Posted by Danielle MacInnis on 5 September 2016
Yesterday I was listening to the I love Marketing Podcast and heard Cameron Herold explain a Vivid Vision. It was such a great explanation of how important it is to create an inspiring picture o...
Posted in:Customer Centric MarketingBrand StrategyMarketing Tools   0 Comments
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