What a marketing consultant does
Posted by Danielle MacInnis
on 9 September 2016
It has come to my attention that in small business there is a misconception about what a marketing consultant actually does? Maybe this is in part because many people believe marketing is just...
| Posted in:Marketing StrategyMarketing Education | 0 Comments |
Vivid Vision
Posted by Danielle MacInnis
on 5 September 2016
Yesterday I was listening to the I love Marketing Podcast and heard Cameron Herold explain a Vivid Vision. It was such a great explanation of how important it is to create an inspiring picture o...
| Posted in:Customer Centric MarketingBrand StrategyMarketing Tools | 0 Comments |
Marketing lessons from Tim Pethick
Posted by Danielle MacInnis
on 4 September 2016
Tim Pethick CEO of Nudie Juice has some good lessons in marketing for us all:
For decades marketers have known "consumers have become more discerning" yet they treat them the same way...
| Posted in:Customer Centric MarketingMarketing Education | 0 Comments |
LinkedIn Sales Navigator - how to use it
Posted by Danielle MacInnis
on 30 August 2016
The new sales navigator from LinkedIn is a must have prospecting and connecting tool for B2B sales and marketing people. This webinar from Ideal is a great intro as to how to use some of the bas...
| Posted in:Digital MarketingLinkedin | 0 Comments |
It's time to move from excel to a CRM
Posted by Danielle MacInnis
on 26 August 2016
At the first meeting with a small business one of the questions I ask is where is their database of clients and prospects. The usual response is it is in an excel document, in MYOB or in outlook...
| Posted in:Marketing technologyMarketing EducationDigital MarketingSales Tools | 0 Comments |
