How to create a lead magnet

Kabbage.com has this great resource. 40 great small business tools. I thought it was worth sharing with you. Check out there other hot resources here. What information or knowledge do you have that you could share with your audience. Here are some examples that are working for my clients.

• Cashflow calculator
• Architect Checklist
• How to buy and investment property

How could you be helpful by providing some valuable content to your prospects? These assets are sometimes referred to as "lead Magnets" because they are usually added with a form to collect prospects name and email. Building a list of prospects you can continue to communicate with is a core purpose of marketing.