Segmentation for the customer benefit
Posted by Danielle MacInnis
on 3 May 2015
Today it is hard to be a smart marketer. The landscape is so board when communicating with customers and it is easy to be ignored. To be more effective it is necessary to be relevant and persona...
| Posted in:Marketing Segmentation | 0 Comments |
Spray and pray is no way to market
Posted by Danielle MacInnis
on 1 May 2015
There is no excuse for a "spray and pray" approach to marketing any more. We are becoming increasingly frustrated with a one fits all approach especially when our digital footprin...
| Posted in:Digitial Marketing | 0 Comments |
Why your customers choose you?
Posted by Danielle MacInnis
on 30 April 2015
Why your customers buy from you and not your competitors is a key strategic marketing question that is harder to answer than ever before.
The competitive landscape has changed and commoditi...
| Posted in:Customer Centric MarketingMarketing Strategy | 0 Comments |
Is your site mobile friendly
Posted by Danielle MacInnis
on 30 April 2015
Up has a great new evaluation tool on how you can discover if your site is mobile friendly.
Before now it was a nice to have but as of April 21, 2015, mobile friendliness is now a key part o...
| Posted in:Digitial Marketing | 0 Comments |
Build a culture you can feel
Posted by Danielle MacInnis
on 28 April 2015
We believe that to do really great marketing you have to deliver brilliant customer experiences. Your employees have such a big impact on how these experiences are delivered and felt by your cus...
| Posted in:Customer Centric MarketingBrand Strategy | 0 Comments |
