Media Habits during the Coronavirus
Posted by Danielle MacInnis
on 3 April 2020
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Nieslen Media states that as a consequence of the coronavirus crisis media habits will create a 60% higher consumption to "to stay informed, kill time, find solace and stay in touch with oth...
Posted in:Content MarketingBrand StrategyDigital Marketing | 0 Comments |
Get my business online
Posted by Danielle MacInnis
on 30 March 2020
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If you are not online, you are not in business, now more than ever. With more businesses closing every week, it has never been more important to pivot your business online. Here is how.
1. Serv...
Posted in:Marketing coachDigital Marketing | 0 Comments |
How to pivot your small business in 2020 to grow?
Posted by Danielle MacInnis
on 25 March 2020
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Given the changes in the last few weeks small businesses are under enormous pressure to keep their businesses open. How do they do this if they are a hairdresser, plumber, cafe or yoga teacher?
...
Posted in:Lead GenerationCustomer InsightDigital Marketing | 0 Comments |
One size content does not fit all with content
Posted by Danielle MacInnis
on 24 February 2020
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With so much competition one of the most important marketing strategies is to segment your audience and create compelling content for each of your target markets. This is really time consuming an...
Posted in:Customer Centric MarketingContent MarketingMarketing StrategyBrand StrategyMarketing SegmentationSocial Media MarketingCustomer InsightMarketing Education | 0 Comments |
A profile of the best marketer
Posted by Danielle MacInnis
on 17 January 2020
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The profile of the next generation of marketer looks radically different from those who perhaps graduated in the 70'. This new age marketer according to Deliotte has a number of key attribute...
Posted in:Marketing coachMarketing EducationDigital Marketing | 0 Comments |