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| 46. Lower effectiveness of traditional paid ads. | |
Why are paid ads not working with B2B?
More B2B marketers are shifting budget and priority to earned media as they struggle with declining response rates from traditional investm... | | /blog/lower-effectiveness-of-traditional-paid-ads- |
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| 47. What you need to know about SEO for B2B and B2C companies | |
A whopping 93% of all online experiences begin with search engines.
That's reason enough for companies to pay attention to their SEO. Search engines can be an excellent resource for driv... | | /blog/what-you-need-to-know-about-seo-for-b2b-and... |
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| 48. Where does web traffic come from? | |
Web traffic is something we all strive for. It means your business is being seen. However more important than the traffic is who is visiting and are they the ideal target customers.
Ho... | | /blog/where-does-web-traffic-come-from- |
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| 49. Marketing Plan 2018 | |
As 2018 fast approaches how many of you are planning for 2018? I imagine most are struggling just to make it through until Christmas. I understand totally. I have a few tips to assist you from... | | /blog/marketing-plan-2018 |
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| 50. Strategic Service Design in 2018 | |
Designing the customer journey
In 2017 there has been a lot of buzz about customer experience. My prediction is that Customer Service Design or what I call Strategic Service Design will star... | | /blog/strategic-service-design-in-2018 |
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| 51. Do I need to run heat mapping software on my site? | |
Do you need to run heat mapping software on your site? Well why not I say. It gives you some invaluable feedback about what your potential customers are doing and why they may not be converting ... | | /blog/do-i-need-to-run-heat-mapping-software-on-m... |
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| 52. Want to sell more, spend less | |
In 2018 if you want to sell more and spend less there are a few things you need to have in place.
1. Ideal customer profile - If you focus on those ideal customers that you offer the great... | | /blog/want-to-sell-more--spend-less |
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| 53. Audit your marketing maturity | |
How mature is your marketing?
Are you a leader or a laggard when it comes to marketing sophisication. Smart Insights shows one way of quantifying how developed your marketing approach is.
... | | /blog/audit-your-marketing-maturity |
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| 54. Customer Happiness |
Are your customers smiles guaranteed?
Fab.com have got it right.They understand me as their ideal customer and have attracted me with the design experience and their customer focus. They ... | | /blog/customer-happiness |
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| 55. Are you customer centric? | |
Customer centric - the new buzz word or a real way to differentiate your business
The below graph represents the number of companies in the US that believe they are customer centric.76% of c... | | /blog/are-you-customer-centric- |
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| 56. Check your competitors often | |
Check out the competition
Some small businesses don't know where to start when doing their marketing. I was speaking with a local builder today and it has all become just too hard. Mos... | | /blog/check-your-competitors-often |
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| 57. Which Competitors are watching you? | |
Who is watching you?
There are some sneaky ways to can check which competitors may be tracking your activities.
1. Competitors IP address
If you have your competitors' IP address... | | /blog/which-competitors-are-watching-you- |
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| 58. Employee engagement is key to customer centric organisations | |
I found this infographic and video by the Temkin Group and had to share it with you. The engagement of your team makes a huge difference to the customer experience. Internally we are all still c... | | /blog/employee-engagement-is-key-to-customer-cent... |
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| 59. Marketing tools to save you time! | |
Here are some great tools that I discovered this week.
1. Leads List form small businesses that need a form to capture and track leads
2. AdWords Calculator - a tool to work out the cost... | | /blog/marketing-tools-to-save-you-time- |
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| 60. Databases in Marketing | |
I am still surprised when I chat with a small business to discover that they still have no CRM (customer relationship management tool or database). It is really key to growing your business. Eng... | | /blog/databases-in-marketing |
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