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81% of people choose
brands based on what
their friends (not agencies) said Story telling is so important as consumers care about the how not just the what of your product or servic...
/blog/story-telling-is-a-key-marketing-strategy
Inbound marketing is the way of attracting customers to your business. It is earning the right to have an ongoing conversation. I really like this infographic from visually as it steps through t...
/blog/inbound-marketing
These days most businesses understand that they need to understand more about their customers and the customer journey. That is the path that the customer takes to find you, try your service or ...
/blog/have-you-mapped-your-customer-s-journey-
I am still surprised when I chat with a small business to discover that they still have no CRM (customer relationship management tool or database). It is really key to growing your business. Eng...
/blog/databases-in-marketing
Being one of four girls the latest fad we are all trying is getting our nails done. You see nail salon's popping up all over the place. Honestly, there would be 6 in my current shopping preci...
/blog/nail-salon---building-a-better-customer-exp...
In today’s competitive landscape, businesses in consumer-facing industries such as retail, restaurants, and consumer packaged goods (CPG) must continuously evolve their customer engagement strate...
/blog/how-to-boost-customer-engagement-with-a-mod...
Too often, we jump right into creating, distributing, and (sometimes) promoting content without pausing to build (and write down) a strategy. And some of us think writing down a strategy isn’...
/blog/your-content-needs-a-strategy
Every experience you create, from content marketing to paid search, should be part of a strategy that moves you closer to your digital marketing goals. You need to be intentional with your marketin...
/blog/a-great-digital-marketing-strategy
When you are either starting a new business or revamping your existing business, having some go-to resources can help. E-Book Downloads: Go to Knowledge Centre to see our Business E-Books and tem...
/blog/business-plan-resources
One of the biggest benefits of going online is that digital marketing is extremely measurable. Throughout the entire customer journey, web analytics provides insight into where your website visitor...
/blog/why-google-analytics-is-key-for-a-small-bus...
Small Business Marketing Consultants are often hired by businesses that need help with marketing strategies, advertising campaigns, social media, website design, graphic design, etc. They usually c...
/blog/10-questions-to-ask-before-hiring-a-small-b...
Marketing is an important part of running any business. It helps you reach new customers and keep existing ones returning for more. But there are many different types of marketing available, each w...
/blog/the-ultimate-list-of-small-business-marketi...
SEO is the process of helping a website achieve more organic traffic.  All traffic from search engines can be either categorised as organic or paid. You can drive more organic website ...
/blog/how-to-drive-traffic-to-your-website
At a high level, influencer marketing is the practice of brands collaborating with influencers. Influencers help drive brand awareness and purchasing decisions through product placement and endorse...
/blog/what-is-influencer-marketing-and-how-does-i...
The Business Model Canvas is an essential strategic marketing tool. It is one of the first tools I use when starting a new client. In this short video, the narrator shows you why it is a great tool...
/blog/the-business-model-canvas-is-a-key-marketin...

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