How to Keep Your Marketing Funnel Flowing: A Simple Weekly Plan for Small Business Success

Marketing can feel overwhelming when you’re running a small business — especially when you’re juggling customer service, inventory, orders, and admin. Building a repeatable marketing process is key to staying consistent, visible, and in demand.

At MacInnis Marketing, we recently helped a local food-based business set up a simple, weekly marketing funnel that keeps customers engaged and sales flowing — without the burnout. Here’s how you can do the same.

Step 1: Set Weekly Marketing Tasks (and Stick to Them)

Consistency beats intensity. Each week, aim to tick off these essential activities:

• ? Write a short blog or tip (or repurpose FAQs, how-tos, or seasonal advice)

• ? Send a simple email to your list with your latest offer, update, or story

• ? Post 3-4 times on social media using a mix of product shots, tips, reviews, or behind-the-scenes

• ? Respond to all comments, reviews, and DMs (build trust through engagement)

• ? Review your analytics—what’s working? What needs adjusting?

This weekly rhythm creates a flywheel effect: your blog drives SEO, your email drives traffic, your socials drive visibility, and your data helps guide smarter decisions.

Tip: Using Ubersuggest.com or AskThePublic.com or ChatGPT (when trained) can assist you with blog topics or questions.

Step 2: Use Templates to Save Time

We created email and social media templates for this business so they could simply drop in content each week. The tone stays on-brand, and the messaging supports their core offer — in this case, ready-made meals for busy families.

Tip: Batch your content ahead of time and schedule it. Tools like Mailchimp, Buffer, and Canva make this quick and simple — no design or tech skills are needed.

Step 3: Focus on Your Funnel

Every piece of marketing should move your customer one step closer to buying:

• Social ? Website

• Website ? Product or Offer

• Offer ? Purchase or Sign-up

• Sale ? Follow-up and Repeat Purchase

We helped our client map this funnel and identify where customers dropped off. For example, if lots of people open your email but don’t click, your offer might need tweaking. If people visit your product page but don’t buy, your checkout process might need attention.

Tip: Don't forget you can repurpose your content across your socials, emails, and website.

Step 4: Build Trust Over Time

Marketing isn’t about being everywhere — it’s about being relevant and trusted. What makes small businesses successful is when their marketing speaks directly to their customers’ needs, lifestyles, and values.

For this particular business, we focused on:

• Solving a daily problem 

• Making the process easy and fast

• Highlighting the story behind the brand

You can do the same by asking, What does my customer care about most?

Final Tip: Keep It Simple and Doable

You don’t need to do everything — just the right things consistently. One blog. One email. A few social posts. That’s enough to keep your brand active and connected to your customers.

If you’d like help building a repeatable marketing funnel like this—with templates, planning tools, and a weekly checklist—let’s chat. At MacInnis Marketing, we make it easy to grow with smart, empathetic, and effective marketing.