Web Strategy and Video training

Web strategy is something that usually comes as an after thought. As a small business it is likely that you feel that just building your website is a key milestone. Really it is like saying, build it and they will come. However they won't just come. The web strategy should be your starting point. 

• Understanding your customers
• Knowing their pain points
• 
• Speaking to them in terms they understand
• Packaging your offering clearly
• Looking at your content and what you want your ideal customer to do on each page
• Ensuring you have good SEO (search engine optimisation)
• These are just a few ideas. Bluewire Media have a great web strategy template that is worth a look and a recording that helps you understand how to build an awesome web strategy.