70% of the buyers journey is completed before sales hear from them
Posted by Danielle MacInnis
on 7 May 2015
In Phil Fernandez's book Revenue Disruption and CEO of Marketo, Phil espouses with abundant product information available onlinesuch as customer reviews, peer evaluations, independent a...
| Posted in:Content Marketing | 0 Comments |
Start with the End in Mind
Posted by Danielle MacInnis
on 5 May 2015
WHAT
If you don't know where you are going, you might just get there I am planning the launch of my new website in March and so am going through the same planning process I do with my clie...
If you don't know where you are going, you might just get there I am planning the launch of my new website in March and so am going through the same planning process I do with my clie...
| Posted in:Marketing Strategy | 0 Comments |
Segmentation for the customer benefit
Posted by Danielle MacInnis
on 3 May 2015
Today it is hard to be a smart marketer. The landscape is so board when communicating with customers and it is easy to be ignored. To be more effective it is necessary to be relevant and persona...
| Posted in:Marketing Segmentation | 0 Comments |
Spray and pray is no way to market
Posted by Danielle MacInnis
on 1 May 2015
There is no excuse for a "spray and pray" approach to marketing any more. We are becoming increasingly frustrated with a one fits all approach especially when our digital footprin...
| Posted in:Digitial Marketing | 0 Comments |
Why your customers choose you?
Posted by Danielle MacInnis
on 30 April 2015
Why your customers buy from you and not your competitors is a key strategic marketing question that is harder to answer than ever before.
The competitive landscape has changed and commoditi...
| Posted in:Customer Centric MarketingMarketing Strategy | 0 Comments |
