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Wotking within a 5 step process makes marketing easier to understand and implement. Linkedin has created a research paper that investigated with over 3700 b2b marketers across 9 industries what...
/blog/5-keys-of-marketing-growth
With this uncertain environment small business are struggling to work out what to do next to grow their businesses. Is your  online small business at risk of going under? You need to tr...
/blog/is-your-business-at-risk-of-going-under-
Right now, particularly in Melbourne, life for business is very tough. You might not even be able to continue to trade, for reasons beyond your control. Here are some key marketing tips that may ...
/blog/10-marketing-tips-to-assist-your-business-s...
When a new client comes to me for marketing help they are usually coming to solve a particular problem. They might have not enough leads, not the right leads, too much competition erroding their ...
/blog/building-the-marketing-foundations-first
I have just returned from 1 month overseas and the much needed break has given me a chance to see how others live, open my eyes to new ideas and a fresh perspective. While traveling in other coun...
/blog/video-is-the-new-tv
There are 1.6 billion people on Facebook and so it makes sense to be there if you have a consumer business, however many small businesses are not sure what they are doing and so are scared to inv...
/blog/facebook-made-easy
While the term "customer centricity" has been interpreted in many ways, at its core, it's the idea that businesses provide customers with an exceptional journey. This, in turn, inc...
/blog/focus-on-your-best-customers
Chances are if you are a small business your marketing software looks something like this. You are likely to have the following:  Email Marketing to communicate with your cust...
/blog/affordable-marketing-software-for-small-bus...
Companies that do robust marketing grow faster Bullseye Marketing did some research which showed that those companies that marketed themselves grew up to 5 times faster than those who didn...
/blog/get-the-fundamentals-of-marketing-right
Business Chicks has this great content around Mobile Marketing I wanted to share. In today's fast-paced world, we're using our mobile phones to transact more than ever before. Don...
/blog/mobile-marketing--what-you-need-to-know
We now are spending more on our marketing technology than anything else. Learn more on the Gartner Blog If you nee to audit your martech stack to determine, not only the marketing tools your...
/blog/marketing-software
Do you understand your value propostion? I find that this is a big stumbling block for many clients. This video is really great in terms of assisting you understand what a value proposition is. ...
/blog/do-you-understand-your-value-proposition-
Barbie has been an iconic brand for over 40 years but in the last 5 years they have lost their way. They had a value proposition that just didn't meet the buyers expectations any more. ...
/blog/the-barbie-story---what-to-do-when-your-bra...
Online reviews have gathered importance as more of us do our researching and shopping online. The opinion of our peers holds more weight than that salesperson and so now it is a no-brainer to ch...
/blog/the-power-of-online-reviews
I know that my son who is a teenager never watches TV. He is on his phone or ipad or computer watching You Tube mostly. He is not alone. You cannot talk to someone under 25 who doesn't watch...
/blog/traditional-tv-is-dead---as-you-tube-takes-...

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