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When marketing efforts are not successful, many companies wonder why? They sent out direct mail, or refreshed their website, initiated Google Adwords, or attended a trade show, but are left disa...
/blog/marketing-mistakes-that-companies-make
The profile of the next generation of marketer looks radically different from those who perhaps graduated in the 70'. This new age marketer according to Deliotte has a number of key attribute...
/blog/a-profile-of-the-best-marketer
With so much competition one of the most important marketing strategies is to segment your audience and create compelling content for each of your target markets. This is really time consuming an...
/blog/one-size-content-does-not-fit-all
Given the changes in the last few weeks small businesses are under enormous pressure to keep their businesses open. How do they do this if they are a hairdresser, plumber, cafe or yoga teacher? ...
/blog/how-to-pivot-your-small-business-in-2020-to...
If you are not online, you are not in business, now more than ever. With more businesses closing every week, it has never been more important to pivot your business online. Here is how. 1. Serv...
/blog/get-my-business-online
Nieslen Media states that as a consequence of the coronavirus crisis media habits will create a 60% higher consumption to "to stay informed, kill time, find solace and stay in touch with oth...
/blog/media-habits-during-the-corona-virus
Right now businesses are desperately trying to keep a afloat when the traditional way of doing business has been turned on its head. No more face to face meetings, foot traffic or lunch time meet...
/blog/how-to-market-your-business-during-the-coro...
There has been a fundamental shift in the way we work, play, engage as millions of quarantined people are now working, teaching, exercising, and shopping from home. "A drastic slowdown ...
/blog/shift-in-our-priorities-affects-marketing
Here are some trends that have shaped the way we have engaged in shopping over the past 3 months and are likely to persist for some time longer. 1. Time is precious - We are all juggling thi...
/blog/the-at-home-consumer
LinkedIn is a must social media tool for any B2B company, however if you are not in marketing or HR many people are still unsure how to use it effectively.   Here are some key video...
/blog/linkedin---best-practices
When you start your business it is usually out of a passion or skillset. While some of us do a business plan, the focus on the mission or the why of our business is sometimes lost along the way....
/blog/your-why---developing-your-business-s-missi...
At this time when so many businesses are struggling, there are many resources that can be tapped into to make life just the little bit easier. I have collected some of them here to save you some ...
/blog/business-resources-to-get-you-back-on-track
Business Chicks has this great content around Mobile Marketing I wanted to share. In today's fast-paced world, we're using our mobile phones to transact more than ever before. Don...
/blog/mobile-marketing--what-you-need-to-know
Customer Journey Mapping is a Must McKinsey have just released some interesting research about those companies that do customer journey mapping. Customer journey mapping is a discipline that allow...
/blog/customer-journey-mapping-research
Reading the right stuff  Here are the top ten sources I read for marketing advice: 1. Chief Marketer - Good overall marketing content 2. Rain Group - Sales and Marketing 3. ...
/blog/what-should-you-be-reading-to-keep-up-to-da...

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