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211. Everything You Need To Know About Performance Marketing
You’re always looking for new ways to grow your company as a business owner. And one of the best ways to do that is through performance marketing. If you’re interested in learning more...
/blog/everything-you-need-to-know-about-performan...
212. We now all have to be publishers to be marketers
I listened to this episode of Marketing Smarts MarketingProfs on Content Marketing, and it had some great takeaways. The interview was with Joe Pulizzi from the Content Marketing Institut...
/blog/we-now-all-have-to-be-publishers-to-be-mark...
213. The right CRM for small businesses
I hear from small businesses every day that they use their email software as their CRM, but having a really robust sales and marketing software system is so important to managing proactively your b...
/blog/the-right-crm-for-small-businesses
214. The Lost Art of Shared Viewing: Building Community in a Multi-Screen World
Remember the days when everyone gathered around the TV at a set time to watch the latest episode of a hit show? The anticipation, the next-day discussions, and the collective excitement were all pa...
/blog/the-lost-art-of-shared-viewing--building-co...
215. Use Canva to create a consistent brand presence
How Small Businesses Can Use Canva to Build a Strong Brand Identity: A Step-by-Step GuideCanva is a fantastic tool for small businesses to establish and enhance their brand identity. Here’s a ste...
/blog/use-canva-to-create-a-consistent-brand-pres...
216. Maximizing Marketing Efforts at the End of the Financial Year: Tips for Small Businesses
As the end of the financial year (EOFY) approaches, small businesses in Australia have a unique opportunity to boost revenue and optimise tax deductions. With the current cost of living, consumers ...
/blog/maximizing-marketing-efforts-at-the-end-of-...
217. The Journey of Learning: Why I Love Working with Small Business
The Journey of Learning: Why I Love Working with Small BusinessGrowing up in a household where learning was cherished, it’s no surprise that my path has been shaped by a deep-rooted passion for k...
/blog/the-journey-of-learning--why-i-love-working...
218. How MacInnis Marketing Transformed Email Campaigns for an Australian Non-Profit: A MailChimp Case...
In the fast-paced world of non-profits, maximising resources and ensuring every dollar is well spent is crucial. One such organisation, committed to making a difference, found itself struggling wit...
/blog/how-macinnis-marketing-transformed-email-ca...
219. How Trump’s 2025 Plan Could Impact Small Businesses in Australia and How to Prepare
As the global political landscape shifts, small businesses in Australia must stay informed and adaptable. One significant factor to consider is the potential impact of Donald Trump’s 2025 plan, w...
/blog/how-trump-s-2025-plan-could-impact-small-bu...
220. How to Create Blog Content that Educates, Entertains, and Converts: A Guide for Small Business
Engaging Your Audience with Entertaining ContentCreating blog content that educates, entertains, and converts is a crucial skill for small business owners looking to enhance their online presence a...
/blog/how-to-create-blog-content-that-educates--e...
221. Are You Leaving Money on the Table as a Small Business by Not Using SMS Marketing?
In small business, every opportunity to connect with your audience counts. Yet, many businesses are leaving money on the table by overlooking one of the most effective communication channels a...
/blog/are-you-leaving-money-on-the-table-as-a-sma...
222. Strategic Planning Essentials for Small Businesses: Key Takeaways from Gartner
Strategic planning is a vital process for any business, but for small businesses, the stakes can be even higher. Adapting and executing a strategic plan effectively can differentiate growth and sta...
/blog/strategic-planning-essentials-for-small-bus...
223. Industry Benchmark Conversion Rates
Industry Average Conversion Rates and how to improve themHere are the tables summarizing the PPC conversion rates by industry and within the B2C eCommerce category:PPC Conversion Rates by IndustryI...
/blog/industry-benchmark-conversion-rates
224. Mastering Mailchimp: Key Tips, Shortcuts, and Marketing Strategies for Small Businesses
As a small business owner, keeping your marketing simple yet effective is vital. Mailchimp offers a great platform to manage your email marketing, but are you leveraging its full potential? In this...
/blog/mastering-mailchimp--key-tips--shortcuts--a...
225. Simple SEO Guide for Small Businesses Using WordPress
Boosting your website’s visibility is essential for driving traffic and growing your business. Here’s a step-by-step guide based on the SEMrush WordPress SEO guide to help small businesses opti...
/blog/simple-seo-guide-for-small-businesses-using...

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