Why Google Analytics is key for a small business
Posted by Danielle MacInnis
on 27 July 2022
 "Why Google Analytics is key for a small business")
One of the biggest benefits of going online is that digital marketing is extremely measurable. Throughout the entire customer journey, web analytics provides insight into where your website visitors are coming from, what they’re doing and how you can get more of them to “convert” to your site.
Google Analytics is a crucial piece of the marketing puzzle but one that small businesses can be intimidated by. This short video explains it well. This video coversr:
- - why web analytics underpins everything you do in digital
- - the kinds of insights you can gain using analytics
- - how to use data to support your business goals
 "Danielle MacInnis")
Author:Danielle MacInnisAbout: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
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