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Right now it seems like all expenses are going up and running a small business can be stressful at the best of times but when it looks like we are heading into a tight money market, it places even ...
/blog/how-to-save-money-as-a-small-business
In July 2023, Google will replace Google Analytics with Google Analytics 4. (GA4) Google Analytics 4 introduces a new measurement model and set of features that enable marketers to future...
/blog/what-is-google-analytics-ga4-and-do-i-need-...
How do you write a great blog? You need to start with some excellent resources. When content seems to be the evergreen way to attract customers, more and more small businesses are starting to creat...
/blog/great-blog-resources
We need to automate what we can in marketing, so we have the time to be more creative and strategic. There are so many more software options now that you can automate much of the ground work. This ...
/blog/automate-marketing-tactics-so-you-can-be-mo...
Google has published its annual listing of the top 100 gift ideas based on trending searches from 2022. This list gives some great insights for small businesses. They broke the trends do...
/blog/top-100-most-searched-products-in-2022
If you're in marketing or copywriting, AI is changing how you do your job—and it will keep changing. It's about time marketers got smarter about using AI for their benefit. And if you're not working...
/blog/how-ai-tools-are-changing-copywriting-and-m...
Even though I did this podcast 10 years ago it is never more relevant than today. This podcast is with one of the original design thinkers, Arne van Oosterom the founder and partner at DesignT...
/blog/customer-centric-marketing-podcast
There's a growing demand for skilled professionals, and the market for independent consultants is rising. Part of this is because some companies are hesitant to invest in expensive large market...
/blog/10-skills-you-need-to-succeed-as-a-marketin...
Trending in 2023 is all about showing rather than telling. We’re seeing graphics move to the forefront of email design, with product photos ascending the page, colour taking greater risks and...
/blog/top-email-designs-that-gets-results
When you start to work with a marketing agency or consultant there are a few tools that will really make your life easier. Here are my recommendations. 1. Screen capture software. This is important...
/blog/tools-you-need-when-working-with-a-marketin...
Here is a list of some of the best website tools to check how your website performs. 1. Neil Patel Ubbersuggest - this is a free and awesome tool for discovering some key elements on your sites li...
/blog/audit-your-website-and-get-more-traffic-wit...
Tools for marketing are so broad now it is hard to make sense of what is good and what isn't. Here are some I have found that are useful. Internet Marketing creates a Marketing toolkit th...
/blog/toolkits-for-marketing
There is a shifting mood of pandemic-weary consumers. It has been a testing time a navigate talent shortages, supply chain disarray and a couple of years full of constant uncertainty and doing...
/blog/pandemic-weary-consumers-and-trends-for-2022
B2B marketing targets the needs, interests, and challenges of individuals who are making purchases on behalf of, or for, their organization (rather than for themselves), thus making the o...
/blog/only-5--of-b2b-buyers-are-in-market-to-buy-...
Small business now have email software but which is the best one to use? PC Magazine did a list of some of the best email marketing software for 2021 but I have some different opinions. The best e...
/blog/the-best-email-software-for-small-business

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