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We need to automate what we can in marketing, so we have the time to be more creative and strategic. There are so many more software options now that you can automate much of the ground work. This ...
/blog/automate-marketing-tactics-so-you-can-be-mo...
Google has published its annual listing of the top 100 gift ideas based on trending searches from 2022. This list gives some great insights for small businesses. They broke the trends do...
/blog/top-100-most-searched-products-in-2022
If you're in marketing or copywriting, AI is changing how you do your job—and it will keep changing. It's about time marketers got smarter about using AI for their benefit. And if you're not working...
/blog/how-ai-tools-are-changing-copywriting-and-m...
Even though I did this podcast 10 years ago it is never more relevant than today. This podcast is with one of the original design thinkers, Arne van Oosterom the founder and partner at DesignT...
/blog/customer-centric-marketing-podcast
Trending in 2023 is all about showing rather than telling. We’re seeing graphics move to the forefront of email design, with product photos ascending the page, colour taking greater risks and...
/blog/top-email-designs-that-gets-results
At a high level, influencer marketing is the practice of brands collaborating with influencers. Influencers help drive brand awareness and purchasing decisions through product placement and endorse...
/blog/what-is-influencer-marketing-and-how-does-i...
You’re always looking for new ways to grow your company as a business owner. And one of the best ways to do that is through performance marketing. If you’re interested in learning more...
/blog/everything-you-need-to-know-about-performan...
Tools for marketing are so broad now it is hard to make sense of what is good and what isn't. Here are some I have found that are useful. Internet Marketing creates a Marketing toolkit th...
/blog/toolkits-for-marketing
I listened to this episode of Marketing Smarts MarketingProfs on Content Marketing, and it had some great takeaways. The interview was with Joe Pulizzi from the Content Marketing Institut...
/blog/we-now-all-have-to-be-publishers-to-be-mark...
In this short vdeo, Neil Patel Digital and his team walk you through how to set up GA 4 for your website. When July 1st comes this year, the data will be gone!!! You need to get ready because Go...
/blog/move-your-google-analytics-to-ga4
Businesses of all sizes are turning to social media marketing consultants to develop and execute strategies to help them reach their target audiences. As the use of social media continues to grow, ...
/blog/everything-you-need-to-know-about-social-me...
Introduction
You've probably heard the term "website platform" before. But what exactly does it mean? A website platform is a software that allows you to build, host and manage your w...
/blog/what-platform-should-you-build-your-website...
Are your email open rates bad? If you are not getting an excellent response to your email, then you are not alone. According to the Marketing Sherpa survey, people are getting too many emails tha...
/blog/why-people-don-t-read-your-emails
Marketing retainers are agreements between clients and marketing agencies or professionals to provide ongoing marketing services for a fixed monthly fee. These retainers are commonly used to ensure...
/blog/what-are-the-different-types-of-marketing-r...
Too often, we jump right into creating, distributing, and (sometimes) promoting content without pausing to build (and write down) a strategy. And some of us think writing down a strategy isn’...
/blog/your-content-needs-a-strategy

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