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We all love our mums! Mother's Day is a brilliant opportunity for retailers to get on the band wagon and promote their offering. It is also an opportunity for service based businesses ...
/blog/mother-s-day-marketing
Some of my clients use me as a business coach to bounce ideas around. I love this sort of work because I find it so valuable myself. Being a business owner is always challenging and having insig...
/blog/a-virtual-business-coach
As a small business you might be wondering does social media marketing work? Here is some interesting research that explains how it works. It is all about cultivating relationships. Infact socia...
/blog/does-social-media-marketing-work-
Christmas, a time of giving Christmas is a great time to leverage as a marketer. There are lots of opportunities to give back to your clients and just say thank you for your business. It is ...
/blog/christmas-as-a-marketing-opportunity
This is an exerpt taken from The Seventh Era of Marketing blog.   While most business leaders admit the importance of customer experience, few understand what it takes to become a l...
/blog/customer-experience-stats-you-need-to-know
Content Marketing can be made easy  There are lots of tips and tricks out there to make your marketing easier. Here are some of my top hints or tools you should use. 1. Google Alert...
/blog/content-marketing-can-be-made-easy-with-the...
Tim Pethick CEO of Nudie Juice has some good lessons in marketing for us all: For decades marketers have known "consumers have become more discerning" yet they treat them the same way...
/blog/marketing-lessons-from-tim-pethick
One of the commitments I make each month is to read a marketing or business novel. There are hepas of them on the web now that you can read online or listen two via Audible. Here are my list...
/blog/great-free-marketing-e-books
The most successful marketers measure what they do and they know how the marketing activities are impacting the revenue. They not only get leads into the funnel, they  nurture them through ...
/blog/checklist-for-hiring-a-marketing-consultant
Marketing has changed so rapidly over the last 5 years and along with that is a whole new vocab. You could be execused if you didn't know what a bounce rate was,  CTA , above the fold, ...
/blog/marketing-terms-got-you-confused-
For small businesses looking to learn in a visual way, there are a couple of good TV shows that I have found that give great case studies and examples we can call learn from.   1. S...
/blog/small-business-tv-resources
Facebook advertising has been something that I have not really fully investigated but this weekend I locked away myself (with the flu) and decided to do some investigating! The profiling and...
/blog/facebook-advertising--does-it-work-for-smal...
At the first meeting with a small business one of the questions I ask is where is their database of clients and prospects. The usual response is it is in an excel document, in MYOB or in outlook...
/blog/it-s-time-to-move-from-excel-to-a-crm
The new sales navigator from LinkedIn is a must have prospecting and connecting tool for B2B sales and marketing people. This webinar from Ideal is a great intro as to how to use some of the bas...
/blog/linkedin-sales-navigator---how-to-use-it
Yesterday I was listening to the I love Marketing Podcast and heard Cameron Herold explain a Vivid Vision. It was such a great explanation of how important it is to create an inspiring picture o...
/blog/vivid-vision

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