| 349 matches found. | Showing Page 8 of 24 |
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| 106. We want to do it ourselves | |
We are in the era of self service. Think about it, Uber, McDonald's create your taste menu, self service checkouts, heck even pizza vending machines!
The old school ways of doing t... | | /blog/we-want-to-do-it-ourselves |
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| 107. Your content strategy, how to do it. | |
No doubt you are like most businesses and furiously creating content to build a connection and earn your prospects and customers attention. 90% of all businesses realise that there is value in m... | | /blog/your-content-strategy--how-to-do-it- |
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| 108. You now have 8 seconds | |
A recent study found that the attention span of the average consumer has dropped from 12 seconds in 2000 to just 8 seconds today.
Within 8 seconds we must now deliver the sort of... | | /blog/you-now-have-8-seconds |
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| 109. Why it is smart to outsource your marketing? | |
At one stage as a small business it was possible to do your marketing in-house, much like you might do your book-keeping and manage staff. Now SMBs are outsourcing their marketing as the landsca... | | /blog/why-it-is-smart-to-outsource-your-marketing- |
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| 110. Effective Marketing Is All About Being Helpful | |
Marketing your business can be really easy. You just need to be helpful. I always thought there was no real skill in being helpful, but maybe being able to think about what your customers w... | | /blog/effective-marketing-is-all-about-being-help... |
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| 111. Is your site mobile friendly | |
Up has a great new evaluation tool on how you can discover if your site is mobile friendly.
Before now it was a nice to have but as of April 21, 2015, mobile friendliness is now a key part o... | | /blog/is-your-site-mobile-friendly |
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| 112. Strategic Service Design |
Why do strategic service design?
We help companies develop more profitable customer relationships by delivering better customer experiences and by designing better customer journeys.... | | /blog/strategic-service-design |
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| 113. How evolved is your marketing? |
The Pedowitz Group talk about marketing evolution in a few different stages. While I agree with the first three stages I have a different take on the last stage of the evolution. While we are... | | /blog/how-evolved-is-your-marketing- |
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| 114. Cookie cutter marketing just doesn't cut it. |
"The typical marketing campaign approach is to pick a customer segment, pick a product you think these customers might like, and then cross your fingers that a tiny percentage of th... | | /blog/cookie-cutter-marketing-just-doesn-t-cut-it- |
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| 115. Competitive advantage - What makes you stand out? |
Collaborate
Whether we like it or not customers are in the box seat. They choose to visit your website, view your ad or open your email and they can click delete, navigate to another page o... | | /blog/competitive-advantage---what-makes-you-stan... |
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| 116. What is customer centric marketing? | |
Customer centric marketing is now becoming the new buzz word. I have been doing it for almost 20 years, but what actually is it? Is it a mindset, a business approach or system? A product centric... | | /blog/what-is-customer-centric-marketing- |
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| 117. Branding and customer relationships | |
In a recent survey by Incite we can see the radical shift between consumers and brands. Brands are reacting to a three-fold change in their relationship with their customers. 1. Customers have m... | | /blog/branding-and-customer-relationships |
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| 118. Evolve to be Customer Centric | | Just as was thinking "Boy, it would be great to be able to switch between reading a book on my tablet and listening to it", Amazon developed it. Providing another reason to buy my book.Th... | | /blog/evolve-to-be-customer-centric |
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| 119. Build a culture you can feel | |
We believe that to do really great marketing you have to deliver brilliant customer experiences. Your employees have such a big impact on how these experiences are delivered and felt by your cus... | | /blog/build-a-culture-you-can-feel |
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| 120. Why your customers choose you? | |
Why your customers buy from you and not your competitors is a key strategic marketing question that is harder to answer than ever before.
The competitive landscape has changed and commoditi... | | /blog/why-your-customers-choose-you- |
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