Evolve to be Customer Centric

Just as was thinking "Boy, it would be great to be able to switch between reading a book on my tablet and listening to it", Amazon developed it. Providing another reason to buy my book.They have come up with another added value to buying my books with them. The flexibility to consume books the way I want. They are continually evolving their business to ensure they meet the needs of their customers. With the objective to be the most customer centric company in the world they are doing an awesome job.  To learn more about how to keep ahead of your customer needs listen to my podcast with Bruce Kanoff author of Smart Customers, Stupid Customers.