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When creating a new website there are some key principles that you need to consider. One of the first is how well your website converts. I was listening to a podcast last night Target Internet an...
/blog/create-a-website-that-converts
The growth in digital marketing has been rapid in the last five years but it has only been the last 12 months where businesses have seen their businesses need the skills as a digital marketer. Th...
/blog/what-does-a-digital-marketer-do-exactly-
The welcome series as become a standard when you are using a email software like Mailchimp, Klaviyo, Woo, Shopify, Active Campaign and many others. Here are some tips to inlcude in your welcome s...
/blog/welcome-series-for-email-automation-tips
If you don't know where you are going, how are you ever going to get there? I do a lot of work with business owners around their true north, purpose or vision and only just yesterday I starte...
/blog/you-purpose-and-vision
We have used quizzes and surveys to great effect over the past few years. Everything from: Building a database of over 1500 new members. Getting insights about customers and their hab...
/blog/form--surveys-and-polls-as-marketing-tools
This is an inspiring journey of  Laura Briggs who was in HR and who was frustrated and quit to start her own business. I first heard of Laura's story while reading a post on LinkedIn. It...
/blog/a-inspiring-small-business-that-is-getting-...
Pippa developed her hobby into her full time business. Squeak Design really is an inspiring story and this video shows the power of story telling in developing your brand. Squeak is a fashion, ac...
/blog/power-of-storytelling
In the retail sector alone more than 40 well known brands in the US filed for bankruptcy in 2020. Others continue to struggle as droves of consumers. Pre Pandemic if you ordered groceries you cou...
/blog/have-you-lost-touch-with-your-customer-
As small business take their marketing to the next level, many are trying their hand at email marketing. It makes sense to set up your email marketing to keep communicating with prospects and cli...
/blog/need-a-mailchimp-expert-
What skills does a marketer need in 2021 to succeed. The CMO research highlights the key skills and behaviours. It is not a surprise to me that customer journey mapping and segmentation are at th...
/blog/what-does-a-marketer-need-to-succeed-in-2021
When you focus on enhancing the whole customer journey, you can deliver a more memorable experience for your customers, which leads to more repeat customers, better reviews, and even more new cus...
/blog/customer-lifecycle-of-an-ecommerce-business
What is a brand? A brand is a promise. If a brand is meaningful it is delivering on that promise through a set of value. It is more so today than ever before. Brands are taking sides based on the...
/blog/what-makes-a-brand-meaningful-in-2021-
Ryan Hartshorn is the man on a mission. Together with his sister Nicole and mum Diane, they have been slowly building exceptional businesses from sheep products. Ryan's mission in 2021 was to...
/blog/a-new-web--a-new-identity
No matter what size your business is there is always the pressure to be resource strapped. However one mistake I see brands make is trying to be in every channel. It is critically important to fi...
/blog/the-importance-of-selecting-the-right-marke...
Companies simply haven't caught up to the fact that marketing drives the sales motion. Three trends at the moment are influencing the customer journey are: self-reliant buyers, shift...
/blog/companies-simply-haven-t-caught-up-to-the-f...

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