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A while ago I interviewed Claudia Bowman about her passion about cheese and her business and her App The Cheese Monger and her business McIntosh & Bowman Cheesemongers. Her app has over...
/blog/a-small-business-that-has-gone-from-strengt...
Now LinkedIn have followed Facebook with its new offering of retargeting. Up until now we haven't had retargeting on LinkedIn and now based on an Ad or a form you can retarget those prospects...
/blog/linkedin-new-retargeting-tools
Curious about LinkedIn Ads? Text LinkedIn ads are a low cost, low risk way of testing this medium. This is a great way to get to an audience that is really targeted to your product or service, ...
/blog/curious-about-linkedin-ads
B2B marketing targets the needs, interests, and challenges of individuals who are making purchases on behalf of, or for, their organization (rather than for themselves), thus making the o...
/blog/only-5--of-b2b-buyers-are-in-market-to-buy-...
What is a brand? A brand is a promise. If a brand is meaningful it is delivering on that promise through a set of value. It is more so today than ever before. Brands are taking sides based on the...
/blog/what-makes-a-brand-meaningful-in-2021-
If you don't know where you are going, how are you ever going to get there? I do a lot of work with business owners around their true north, purpose or vision and only just yesterday I starte...
/blog/you-purpose-and-vision
We have used quizzes and surveys to great effect over the past few years. Everything from: Building a database of over 1500 new members. Getting insights about customers and their hab...
/blog/form--surveys-and-polls-as-marketing-tools
This is an inspiring journey of  Laura Briggs who was in HR and who was frustrated and quit to start her own business. I first heard of Laura's story while reading a post on LinkedIn. It...
/blog/a-inspiring-small-business-that-is-getting-...
Pippa developed her hobby into her full time business. Squeak Design really is an inspiring story and this video shows the power of story telling in developing your brand. Squeak is a fashion, ac...
/blog/power-of-storytelling
Your prospect list is probably one of the most important asset of your whole marketing. Building a list of customers can come in many shapes and forms from buying a list, cold calling and co...
/blog/how-to-build-a-list-of-ideal-customers
In the retail sector alone more than 40 well known brands in the US filed for bankruptcy in 2020. Others continue to struggle as droves of consumers. Pre Pandemic if you ordered groceries you cou...
/blog/have-you-lost-touch-with-your-customer-
What skills does a marketer need in 2021 to succeed. The CMO research highlights the key skills and behaviours. It is not a surprise to me that customer journey mapping and segmentation are at th...
/blog/what-does-a-marketer-need-to-succeed-in-2021
When you focus on enhancing the whole customer journey, you can deliver a more memorable experience for your customers, which leads to more repeat customers, better reviews, and even more new cus...
/blog/customer-lifecycle-of-an-ecommerce-business
Ryan Hartshorn is the man on a mission. Together with his sister Nicole and mum Diane, they have been slowly building exceptional businesses from sheep products. Ryan's mission in 2021 was to...
/blog/a-new-web--a-new-identity
The growth in digital marketing has been rapid in the last five years but it has only been the last 12 months where businesses have seen their businesses need the skills as a digital marketer. Th...
/blog/what-does-a-digital-marketer-do-exactly-

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