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This infographic by 99MediaLab provides a comprehensive list of 50 must-haves (and have-nots) for your small business's website. Source: 99MediaLab.com.   ...
/blog/50-key-features-for-great-website
I have just returned from 1 month overseas and the much needed break has given me a chance to see how others live, open my eyes to new ideas and a fresh perspective. While traveling in other coun...
/blog/video-is-the-new-tv
When you start your business it is usually out of a passion or skillset. While some of us do a business plan, the focus on the mission or the why of our business is sometimes lost along the way....
/blog/your-why---developing-your-business-s-missi...
When marketing efforts are not successful, many companies wonder why? They sent out direct mail, or refreshed their website, initiated Google Adwords, or attended a trade show, but are left disa...
/blog/marketing-mistakes-that-companies-make
LinkedIn is a must social media tool for any B2B company, however if you are not in marketing or HR many people are still unsure how to use it effectively.   Here are some key video...
/blog/linkedin---best-practices

Here is a video when your first starting off marketing your business.

 

/blog/key-marketing-objectives-webinar
Service is said to be invisible. That is, you can only tell how good it is once you have experienced it. However, these days with online reviews, social media and technology it is easy to share tha...
/blog/how-do-you-make-a-service-visible-
Facebook posts work like a newsletter platform. Everytime you post people who have liked or followed your Page can see the post. This is true for both your Facebook business Page and your I...
/blog/facebook-advertising-101
A Style Guide is a document that show the key elements of your brand. This usually include: Logo style Font Colours to be used (Pantone numbers) Adobe Color CC Templates for...
/blog/the-importance-of-a-style-guide
Running a small business requires so much time and attention. Why then do you need a marketing expert? Being active rather than passive in attracting your ideal clients is one of the most importa...
/blog/why-you-need-a-marketing-expert
A while ago I interviewed Claudia Bowman about her passion about cheese and her business and her App The Cheese Monger and her business McIntosh & Bowman Cheesemongers. Her app has over...
/blog/a-small-business-that-has-gone-from-strengt...
When a new client comes to me for marketing help they are usually coming to solve a particular problem. They might have not enough leads, not the right leads, too much competition erroding their ...
/blog/building-the-marketing-foundations-first
If you are a business owner and you are struggling with marketing tasks like: Updating your website Sending out client and prospect communications Posting on social media lik...
/blog/when-outsourcing-your-marketing-makes-sense
Social media is the new marketing tool that many small businesses are now exploring. Perhaps you have been told that you should be on Instagram or Twitter and so you have jumped onboard. To ensur...
/blog/how-to-create-a-social-media-strategy-
The profile of the next generation of marketer looks radically different from those who perhaps graduated in the 70'. This new age marketer according to Deliotte has a number of key attribute...
/blog/a-profile-of-the-best-marketer

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