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 In the vibrant city of Melbourne,  small businesses are thriving and competition is fierce. In today's digital age, it's more important than ever for small businesses to have effective mar...
/blog/unlocking-the-secrets-of-small-business-mar...
How Small Businesses Can Use Canva to Build a Strong Brand Identity: A Step-by-Step GuideCanva is a fantastic tool for small businesses to establish and enhance their brand identity. Here’s a ste...
/blog/use-canva-to-create-a-consistent-brand-pres...
As the end of the financial year (EOFY) approaches, small businesses in Australia have a unique opportunity to boost revenue and optimise tax deductions. With the current cost of living, consumers ...
/blog/maximizing-marketing-efforts-at-the-end-of-...
The Journey of Learning: Why I Love Working with Small BusinessGrowing up in a household where learning was cherished, it’s no surprise that my path has been shaped by a deep-rooted passion for k...
/blog/the-journey-of-learning--why-i-love-working...
In the fast-paced world of non-profits, maximising resources and ensuring every dollar is well spent is crucial. One such organisation, committed to making a difference, found itself struggling wit...
/blog/how-macinnis-marketing-transformed-email-ca...
As the global political landscape shifts, small businesses in Australia must stay informed and adaptable. One significant factor to consider is the potential impact of Donald Trump’s 2025 plan, w...
/blog/how-trump-s-2025-plan-could-impact-small-bu...
Here is an article that I was featured in as an expert in Influencer marketing. https://blog.ainfluencer.com/danielle-macinnis/ Here is the entire booklet as a resource https://blog.ainfluence...
/blog/influencer-marketing
Your marketing is only as good as the strategy behind it. As tempting as it is to get into the tactics, building a solid plan with real data is key to making better marketing decisions. Especially ...
/blog/brains-before-budget
Reading the right stuff  Here are the top ten sources I read for marketing advice: 1. Chief Marketer - Good overall marketing content 2. Rain Group - Sales and Marketing 3. ...
/blog/what-should-you-be-reading-to-keep-up-to-da...
With so much competition one of the most important marketing strategies is to segment your audience and create compelling content for each of your target markets. This is really time consuming an...
/blog/one-size-content-does-not-fit-all
Facebook posts work like a newsletter platform. Everytime you post people who have liked or followed your Page can see the post. This is true for both your Facebook business Page and your I...
/blog/facebook-advertising-101
A Style Guide is a document that show the key elements of your brand. This usually include: Logo style Font Colours to be used (Pantone numbers) Adobe Color CC Templates for...
/blog/the-importance-of-a-style-guide
I have just returned from 1 month overseas and the much needed break has given me a chance to see how others live, open my eyes to new ideas and a fresh perspective. While traveling in other coun...
/blog/video-is-the-new-tv
Running a small business requires so much time and attention. Why then do you need a marketing expert? Being active rather than passive in attracting your ideal clients is one of the most importa...
/blog/why-you-need-a-marketing-expert
When a new client comes to me for marketing help they are usually coming to solve a particular problem. They might have not enough leads, not the right leads, too much competition erroding their ...
/blog/building-the-marketing-foundations-first

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