Posted in Strategic Service Design
Strategic Planning Essentials for Small Businesses: Key Takeaways from Gartner
Posted by Danielle MacInnis
on 22 August 2024
 "Strategic Planning Essentials for Small Businesses: Key Takeaways from Gartner")
Strategic planning is a vital process for any business, but for small businesses, the stakes can be even higher. Adapting and executing a strategic plan effectively can differentiate growth and sta...
| Posted in:Strategic Service DesignMarketing StrategyMarketing Plan | 0 Comments |
Customer Centric Marketing Podcast
Posted by Danielle MacInnis
on 2 January 2023
 "Customer Centric Marketing Podcast")
Even though I did this podcast 10 years ago it is never more relevant than today. This podcast is with one of the original design thinkers, Arne van Oosterom the founder and partner at DesignT...
| Posted in:Strategic Service DesignCustomer Service Design | 0 Comments |
How to market your business during the Coronavirus?
Posted by Danielle MacInnis
on 20 April 2020
 "How to market your business during the Coronavirus?")
Right now businesses are desperately trying to keep a afloat when the traditional way of doing business has been turned on its head. No more face to face meetings, foot traffic or lunch time meet...
| Posted in:Strategic Service DesignCompetitionCustomer InsightContent MarketingDigital Marketing | 0 Comments |
How do you make a service visible?
Posted by Danielle MacInnis
on 5 August 2019
 "How do you make a service visible?")
Service is said to be invisible. That is, you can only tell how good it is once you have experienced it. However, these days with online reviews, social media and technology it is easy to share tha...
| Posted in:Customer Centric MarketingStrategic Service DesignCustomer Insight | 0 Comments |
Customer Journey Mapping Research
Posted by Danielle MacInnis
on 12 July 2018
 "Customer Journey Mapping Research")
Customer Journey Mapping is a Must
McKinsey have just released some interesting research about those companies that do customer journey mapping. Customer journey mapping is a discipline that allow...
| Posted in:Customer Centric MarketingStrategic Service DesignCustomer InsightBrand Strategy | 0 Comments |
