A Marketing Strategy Matters
Posted by Danielle MacInnis
on 17 April 2024
Avoiding the Pitfalls: The Importance of a Solid Marketing Strategy Before Tactical Executionn the dynamic world of digital marketing, it’s easy for small businesses to get caught up in the allur...
Posted in:Marketing StrategyMarketing Plan | 0 Comments |
Building a Tribe of Swifties
Posted by Danielle MacInnis
on 20 February 2024
Even though I didn't go to the Taylor Swift concert, I felt the vibe and connected to her brand because of the Swifties and the excitement created last week in Melbourne. In fact, on Saturday, wanti...
Posted in:Customer Centric MarketingCustomer InsightMarketing Education | 0 Comments |
Understanding your marketing technology
Posted by Danielle MacInnis
on 13 February 2024
What marketing tech do you need in 2024The "Martech for 2024" report by Scott Brinker and Frans Riemersma focuses on the evolving landscape of marketing technology. As a small business, what do you n...
Posted in:Marketing technologyMarketing Tools | 0 Comments |
How to set up your email to ensure deliverability
Posted by Danielle MacInnis
on 8 February 2024
Update your email domain settings or risk undelivered In today's digital age, email communication is crucial for businesses to connect with clients, partners, and employees. However, many busin...
Posted in:Email MarketingEmail Software | 0 Comments |
Voice Search is the next big marketing opportunity.
Posted by Danielle MacInnis
on 26 January 2024
Voice SearchIncreasing Usage of Voice-Assisted Devices: The rise of smart speakers, like Amazon Echo and Google Home, along with voice-activated assistants on smartphones, like Siri and Google Assi...
Posted in:Voice Search | 0 Comments |