Industry Benchmark Conversion Rates
Posted by Danielle MacInnis
on 23 April 2024
 "Industry Benchmark Conversion Rates")
Industry Average Conversion Rates and how to improve themHere are the tables summarizing the PPC conversion rates by industry and within the B2C eCommerce category:PPC Conversion Rates by IndustryI...
| Posted in:Marketing ConversionPaid AdsIndustry Benchmarks | 0 Comments |
A Marketing Strategy Matters
Posted by Danielle MacInnis
on 17 April 2024
 "A Marketing Strategy Matters")
Avoiding the Pitfalls: The Importance of a Solid Marketing Strategy Before Tactical Executionn the dynamic world of digital marketing, it’s easy for small businesses to get caught up in the allur...
| Posted in:Marketing StrategyMarketing Plan | 0 Comments |
Building a Tribe of Swifties
Posted by Danielle MacInnis
on 20 February 2024
 "Building a Tribe of Swifties")
Even though I didn't go to the Taylor Swift concert, I felt the vibe and connected to her brand because of the Swifties and the excitement created last week in Melbourne. In fact, on Saturday, wanti...
| Posted in:Customer Centric MarketingCustomer InsightMarketing Education | 0 Comments |
Understanding your marketing technology
Posted by Danielle MacInnis
on 13 February 2024
 "Understanding your marketing technology")
What marketing tech do you need in 2024The "Martech for 2024" report by Scott Brinker and Frans Riemersma focuses on the evolving landscape of marketing technology. As a small business, what do you n...
| Posted in:Marketing technologyMarketing Tools | 0 Comments |
How to set up your email to ensure deliverability
Posted by Danielle MacInnis
on 8 February 2024
 "How to set up your email to ensure deliverability")
Update your email domain settings or risk undelivered In today's digital age, email communication is crucial for businesses to connect with clients, partners, and employees. However, many busin...
| Posted in:Email MarketingEmail Software | 0 Comments |
