Your marketing is only as good as the strategy behind it. As tempting as it is to get into the tactics, building a solid plan with real data is key to making better marketing decisions. Especially ...

Today's consumers see no difference between online and offline channels—it’s all just shopping.  A new hybrid world of retail is emerging where the already blurred lines bet...

You can now use your Business Profile on Google to do so much more to showcase your brand, products and services and reviews. Make sure you are leveraging your profile and get found in search for ...

Small business now have email software but which is the best one to use? PC Magazine did a list of some of the best email marketing software for 2021 but I have some different opinions. The best e...

B2B marketing targets the needs, interests, and challenges of individuals who are making purchases on behalf of, or for, their organization (rather than for themselves), thus making the o...