How to Build a list of ideal customers
Posted by Danielle MacInnis
on 1 April 2021
 "How to Build a list of ideal customers")
Your prospect list is probably one of the most important asset of your whole marketing. Building a list of customers can come in many shapes and forms from buying a list, cold calling and co...
| Posted in:Customer Centric MarketingCustomer InsightProspect Lists | 0 Comments |
The Power of storytelling
Posted by Danielle MacInnis
on 23 February 2021
 "The Power of storytelling")
Pippa developed her hobby into her full time business. Squeak Design really is an inspiring story and this video shows the power of story telling in developing your brand. Squeak is a fashion, ac...
| Posted in:Customer Centric MarketingBusiness visionBrand Strategy | 0 Comments |
A Inspiring small business that is getting it right
Posted by Danielle MacInnis
on 20 February 2021
 "A Inspiring small business that is getting it right")
This is an inspiring journey of Laura Briggs who was in HR and who was frustrated and quit to start her own business. I first heard of Laura's story while reading a post on LinkedIn. It...
| Posted in:Brand StrategyValue PropositionSmall Business Marketing | 0 Comments |
Form, Surveys and Polls as marketing tools
Posted by Danielle MacInnis
on 12 February 2021
 "Form, Surveys and Polls as marketing tools")
We have used quizzes and surveys to great effect over the past few years. Everything from:
Building a database of over 1500 new members.
Getting insights about customers and their hab...
| Posted in:Customer Insight | 0 Comments |
You purpose and vision - a great podcast
Posted by Danielle MacInnis
on 11 February 2021
 "You purpose and vision - a great podcast")
If you don't know where you are going, how are you ever going to get there? I do a lot of work with business owners around their true north, purpose or vision and only just yesterday I starte...
| Posted in:Business vision | 0 Comments |
