The importance of selecting the right marketing channels
Posted by Danielle MacInnis
on 14 May 2021
 "The importance of selecting the right marketing channels")
No matter what size your business is there is always the pressure to be resource strapped. However one mistake I see brands make is trying to be in every channel. It is critically important to fi...
| Posted in:Digital Marketing ConsultantMarketing EducationMarketing Tools | 0 Comments |
A new web, a new identity
Posted by Danielle MacInnis
on 7 May 2021
 "A new web, a new identity")
Ryan Hartshorn is the man on a mission. Together with his sister Nicole and mum Diane, they have been slowly building exceptional businesses from sheep products. Ryan's mission in 2021 was to...
| Posted in:Web DesignBrand Strategy | 0 Comments |
What makes a brand meaningful in 2021?
Posted by Danielle MacInnis
on 28 April 2021
 "What makes a brand meaningful in 2021?")
What is a brand? A brand is a promise. If a brand is meaningful it is delivering on that promise through a set of value. It is more so today than ever before. Brands are taking sides based on the...
| Posted in:Brand StrategyValue Proposition | 0 Comments |
Customer Lifecycle of an Ecommerce Business
Posted by Danielle MacInnis
on 12 April 2021
 "Customer Lifecycle of an Ecommerce Business")
When you focus on enhancing the whole customer journey, you can deliver a more memorable experience for your customers, which leads to more repeat customers, better reviews, and even more new cus...
| Posted in:Customer Centric MarketingCustomer InsightCustomer Lifecycle | 0 Comments |
What skills does a marketer need to succeed in 2021?
Posted by Danielle MacInnis
on 10 April 2021
 "What skills does a marketer need to succeed in 2021?")
What skills does a marketer need in 2021 to succeed. The CMO research highlights the key skills and behaviours. It is not a surprise to me that customer journey mapping and segmentation are at th...
| Posted in:Digital Marketing ConsultantMarketing Education | 0 Comments |
